Fuel Your Legacy

Episode 176: Christine Perakis, Effective business growth.

Episode Summary

Christine scales businesses from 0 to 8-Figures in record time by helping clients reach for their clearly-defined legacy in designing their business and career goals, laying out a strategic plan to get there. She has started, grown and expanded 10 businesses on her own and with partners and helped hundreds of clients on 5 continents do the same.

Episode Notes

This weeks guest is Christine Perakis. Christine scales businesses from 0 to 8-Figures in record time by helping clients reach for their clearly-defined legacy in designing their business and career goals, laying out a strategic plan to get there. She has started, grown and expanded 10 businesses on her own and with partners and helped hundreds of clients on 5 continents do the same. Most recently, having survived two category 5 hurricanes in two weeks, including the first that blew the roof off her house and left her trapped in a wind coffin for almost 24 hours, and surviving in the aftermath on my isolated adopted-island nation alone for months without electricity, running water and telecoms, Christine has expanded what she thinks of as her legacy, sharing the resilience and leadership strategies that helped her weather any storm in life and business. Her upcoming book, The Resilient Leader, being published by Sourcebooks and being released in 2020, she introduces these leadership strategies, the "7 Barometers of Resilience" that helped her survive and thrive. Prior to that, her bestselling book, The Entrepreneur's Essential Roadmap, a small business survival guide, was an accumulation of two decades of small business experience from startup to scale.

Links: http://christineperakisglobal.com


Twitter: @ChristineP360 Instagram: cperakis book: The Entrepreneur's Essential Roadmap - Take Your Business from 0 to 7-Figures in Record Time

Welcome back to the fuel your legacy podcast. And as always, we are discussing how we can help you feel your legacy and I'm bringing on some of the best guests that I can find people who have not just accomplished some great feats at the feats themselves as far as creating legacy but also have helped other people create a legacy. So with that today, we're going to have Christine perakis on and she's just phenomenal what she's done. She's been a boat, Captain, speaker, best selling author

specialize in

helping businesses go from like zero or wherever you're at. Hopefully, you're more than zero right now, but up to seven figures, and she's just considered now the growth architect says a few books out there one that's about to be published and she'll get to share more about that with us. But yeah, just super excited to have her on here and teach how her legacy, that what she's doing for her legacy and how she can help you accomplish a stellar income out of sharing your legacy. So with that introduction, Christine, go ahead and share just a little bit more about who you are, where you came from, how you found your passion and why you decided, to express yourself in this manner in the marketplace.

Well, thank you so much, Sam. And I love what you're doing. I think that is the most important work there is. And in every working relationship, I have with clients, it's a starting point. And I'm always shocked at how little attention people give to legacy. You know we all get whipped around by life. It's just the nature of the beast, the world is chaos, and it's constantly moving and changing. And if we don't have that clear connection to why we're here and what our purpose is, then we're going to get whipped around all the much more difficult challenges. They're going to knock us off our feet. And, you know, I have to tell you, I'm one of those people that it's not that I never had a clear understanding, I've been very goal-oriented since I was a child, which is how I ended up being a boat captain, which is the story for a little bit in a few minutes. But it's that I needed to get knocked down a number of times, to really get myself back on track, and the thread that I really want to be on and to be able to create, from this place of freedom from what the world tells me I should be doing and how I should be working, which means bucking up against the pressure to do things a certain way. That's just me. We all have something you know that we are here to give that the world is waiting for. And if we don't take the time to figure out what that is, and we don't go for it consciously we're going to get knocked down a lot until we finally get it. So A big turning point for me Well, like I had 100 of them right in my lifetime. But one of the pivotal times in my career went to law school, I got an MBA. And, you know, I had this desire to build my toolbox with some good tools. And I knew if I did it straight through school, I'd have a good tool chest that I could go out into business and be armed with all as much knowledge as I could be in terms of my education. So I put those things in place on a level for me that I understood I was maximizing my time. So one of my legacies is to always maximize every experience. So if I'm going to get myself knocked down a bunch of times to be knocked over the head to get the message of whatever, you know, whatever pivot I need to make, I'm going to make the most of that. So, for the first time, that was about two years into my law, practice We're a big New York law firm making a very cushy figure that would have turned into golden handcuffs for me. I could see it even then as a young person, how having a great job with great paid prestige, I would walk into a room I was the lawyer in the room, people would listen to me, my hourly rate was, you know, the high was expensive. And I would never have been free. If I had not had a major car accident that forced me to not be able to work for a couple of months and then only part-time for a couple more months, where I really had to do some soul searching and figure out Am I going to get on the path that I'm destined for which was to be an entrepreneur, and to be in the entertainment industry, and to be of service to others in a more full way, which is me as a business person and a business advisor, a strategic advisor for small business and startups and to be able to utilize the 360 degree knowledge and information and expertise and experience and passions that I have to give people the support, they need to get off the ground, whatever it is they're doing. And so I needed that kick out of the law firm, let's just call it to be able to say, I gotta operate without a safety net so that I can tread a path that other entrepreneurs are going to be on for themselves. So that's the thing that and then I'll fast forward a little bit to my most recent startup, because I've had 10 businesses on my own and with partners, and my most recent startup was 100% equity funded company, my partner and I emptied our bank accounts and bootstrapped our way to a $10 million a year business in four years with 160 employees. And that's the kind of, you know, lack of safety net what it takes to be able to grow that big, and I didn't even feel like there was somebody In my corner who understood how to support me. So, you know, I'm a lawyer, I'm a business advisor and the CEO at this point and a de facto CFO because I'm good with numbers. And I never felt that there was someone who could be in my corner who had to tread the path I've been on. So after selling that business, and took some time off, I went out and got my captain's license as a boat captain because I've been a lifelong sailor and my dream since I was a child was to sail around the world. So the world had to catch up to me by inventing the internet and making it possible to work from anywhere in the world, including a boat in the middle of the ocean. And so you know, I always wanted to sail around the world. So I got my license so that I could have mastery of those skills that one needs when one is crossing oceans and, and then I was able to move to the Caribbean for a time and that's the kind of thing that

You wouldn't be able to. So I wanted to be able to give support. And that's what I defined my life to be after selling my last business was to become the person that I didn't have available to me when I was starting growing and expanding the businesses that I didn't feel there was someone who understood the path that I was on. You know, it can be very lonely as an entrepreneur when you take the safety net out from underneath you and take that leap and it requires, you know, a sense of certitude, a lot of faith, a lot of commitment, that legacy being clearly defined. So you know what, you're why you're doing what you're doing and you've got a solid foundation to hang on to when there's chaos all around you. And, you know, that's what I didn't feel I had to find that inside myself. I didn't have somebody to help remind me I didn't have a Sam Knickerbocker teaching me how to identify and clarify and stay on legacy at all times and for the company. So that was important. And then, while I was down in the Caribbean, a few years in I had the most powerful hurricane in the Atlantic basin, took a direct hit over my house literally came straight through my island right over where my house was, blew the roof off my house and left me buried alive for almost 24 hours alone. And with no plan, no hope of rescue, no idea who had survived and what was left of my island. And the people around me didn't know my community had no way of communicating with people, and my neighbors, my friends or anybody abroad to come to help me. And I realized that I once again place myself in that position of being alone with a monumental task of survival. My life was literally at stake. And that's again another juncture like that early car accident I had where I realized that even more fully, just how important it is to build community to make sure that you surround yourself with people and the tools and resources and you know, through the experience of not only surviving the storms itself and two weeks later, a second category five was the aftermath of living through no electricity, no running water, no Telecom, cooking gas, and having to figure out how to survive not being able to reach friends for almost two weeks and not being you know, having no access to resources and being stuck on a remote island. And, you know, paradise turned for a while there. And I learned some very important lessons in that process, which I've turned into my next book. That's what we were talking about the resilient leader, and it's life-changing strategies that help anyone overcome the turmoil of today and the uncertainty up tomorrow. And I've come up with my seven barometers of resilience that helped me navigate that experienced and survive in the aftermath, but also to come through thriving. And so because I'm so clear about what I'm here to do, and taking an experience, like the car accident, or the hurricanes, and making the most out of it, I was literally while the winds were howling, and my shelter was destroyed. And I'm, you know, the winds are coming inside my shelter. I don't know what's left of what's outside and I can't take care of myself other than to pick up a pen and piece of paper and start writing. What did I What can I learn from this experience? What did I do right? What mistakes did I make? What will I remember forever that I will not that would help me get through this next storm? Because the one thing I'm certain of and I've experienced in my life before the hurricanes and I know I will again, there will always be another storm. So, you know, again, I'm dedicating my life to making sure that my clients, my people, my audiences, my readers, everybody has the tools to weather any storm in life or business.

That is incredible. Thank you so

much for sharing your story and kind of highlighting the different parts I think there's so much


You can learn about a person when you hear about the times that they've overcome their trials times that they've overcome their challenges. And then also what does like True Grit mean for an entrepreneur? What does it mean to like have to buckle down and say, we are going to go for it regardless of

the circumstances around us? I have tons of

notes here. So I'm excited to dive into some of these and just kind of see where we go with it.

But one thing that I think that happens to everybody at

some point in their life, that she says you're going to get knocked down. You almost have to get knocked down a bunch of times before you finally decide that if you're going to keep getting knocked down, you're going to do it for something that you love rather than for somebody else's

dream. Oh, right.

Yeah, you're going to turn that knob down into something that fuels you to follow to keep following your dream or to make that dream more clear or bigger, whatever it takes.

Yeah, exactly. And

making sure that you're doing that. Sometimes it's harder because as you mentioned, you got comfortable, or you could have gotten comfortable at that Laufer and sometimes you can get comfortable just building somebody else's dream because well, it's good enough for you and it gives you the ability and the income, whatever, to have a great life. But a great life isn't always just financially a great life. Great. Life has so much more to do with fulfillment. And that's really why we're talking about legacy and why we have to have Christine on here because legacy ultimately becomes more important than the supposedly benefit or of security and business. More important than this supposed security is the legacy that you're building, and how you prepare for that. And I'm curious how you went, you went back to MBA school, you went to law school, how much of that do you feel was necessary for you to have come out and become the entrepreneur that you are?

Well, um, you know what, I think that when I was so young and coming out of school, I didn't have us personally just a sense of confidence that I had what it took. And I like the idea of when I'm passionate about something and this is true about several things. I can give you a laundry list of the things I certified and have taught yoga skiing sailing, business growth courses online. I've taught Ph.D. students, my version of pursuing my passion is mastery to be able to teach because I'm a natural teacher. So, you know, that's one of the ways that I go about that. And it was. So I think that I went after the law degree and the graduate degree so that I didn't have full mastery, to become a business person to become an entrepreneur. It was about mastery. And, you know, the same way that I became a certified yoga teacher, I probably didn't need to go through a teacher training course or, you know, a certified licensed boat captain, a certified ski instructor. These are things that, for me, was a deep dive of knowledge so that I had more to share in addition to just my passion and enthusiasm to help Others. So in the same way, I think those things, the education, and I still, you know, the courses I've taken, the study that I've done and all that is all to add value so that I continue to be a student so that when I'm teaching, when I'm sharing, when I'm guiding, when I'm supporting, I have more and more to give, because really, I'm just all about service, and how can I help. And so, to do that effectively, to be the best business advisor on the sidelines, one has to keep doing their work. And that's how you stay relevant. And as far as I'm concerned, you know, the people who stop learning, they're dead in the water, they will not be excellent at what they do, they can only grow so much if they don't realize there's more and more. And I'm not talking about taking every webinar that's available online because you could do that all day long. But picking and choosing and staying in constant learning and that can come from several different problems, right. So you know, I will study areas in spirituality and mindset and business growth. You know, in financial advising, there are all kinds of problems that are relevant to the entrepreneur. And so you don't have to stay in one marketing, right? There are 100,000 online marketing courses on how to market your own business. And, you know, you have to limit so that you stay on point and you keep moving your business forward. So,

yeah, I'm curious as well with that. There's something that I've seen,

I don't know what when or how this works for you something that she's mentioned over and over and over and over, which is what I feel that maybe might be the main focus of this, this conversation is her desire to chase mastery not just get okay at something not just gets efficient at something, but to really chase How can I become masterful at this and walk out with whatever my interest is? With a certification of some sort of goat go through my interest as if I was going to create income or, or be able to add the most value to others. And so many people in life, they just are halfway going through life, just getting good enough to pass but not excel at it. And the other side of that's specifically for the listener here is if you're if you have a dream if you have something that you want to do, but you're I just don't know how to make money out of it.

One of the best ways I mean,

this is simple, it's not even necessarily creating money, but it's it is at the same time because you're saving yourself on taxes is if you simply turn whatever your interest is into a business, right? If you're going to go wrong, learn how to ski, go get to the point where you could teach somebody how to ski and say, Look, this is business research, I could go do something like this. Now, all of that time and effort that you're putting into learning whatever object or skill it is, that cannot at least be attacked. Right off and so now you've saved yourself 30% of the cost of doing that activity. So learning how to maximize whatever it is you're doing whatever your interest is, and turning it into a legacy is crucial. I would say I'm curious what your thoughts are on that.

Oh no, I love that. Thinking about Yeah, my skiing and my you know, I was a passionate skier of a passionate sailor I do these activities for fun and pleasure and I've been paid up them and I'm you know, I have these courses education that I do so yeah, it's fantastic. I spent a summer right after I got my boat captain's license. I sold my business I had this time I've been wanting to do it for years but never had the time to focus on it. So I finally did I time money and motivation, right, perfect trifecta. And I got my license and I got a job immediately driving boats for Hornblower, which is the ferry service that operates and the two coasts and all over the world frankly. And I was driving water taxis and I punched a clock every single day punching that clock going in and out of my job sitting there on the water all day long interacting with people, I was never happier for every minute of my job, and, you know, running my own business of Business Advisory and strategic advising. I love the work that I do, and I love the people. But I don't always love the activities because I have to run it myself, right. So as a job as a boat captain, I was punching a clock for my company. So it's a very different experience. It was completely freeing. But yeah, there was nothing more joyful than being able to perform at that level. And I did so because I had gone to the mastery of that and I was able to use that skill and spell it for a job.

Yeah, I love that and I love that the way you just phrase that is I gained skill and I was willing to sell or I was able to sell it for a job. So many people, they go into a job and this creates a lot of imposter syndrome or, or, or mindset is they go, they go into a job interview and they're thinking, Man, I sure hope I get this job, I sure hope that this person will pay me more than I think I'm worth. And the difference is with from, from somebody who has an entrepreneur mindset, they could still go work for somebody else, because still go get an hourly job or a salary job or whatever, but they don't think of it like, I'm going to go work and hopefully I'm getting paid more than I think I'm worth they think, Okay, I'm going to go sell my services to this employer, and they're going to pay me what I think I'm worth. And just that simple mindset shift of, I'm going to sell my skills to this employer rather than this guy's going to employ me to fulfill a role. Just a simple mindset shift completely alters the confidence level. Somebody could have often filled their role.

Well, I've hundred percent agree with you and I've gone a step farther even more in my awareness lately because of, you know, having had such as survival experience and really having the bottom drop out when you know, you lose everything and you're basically restarting you you really take stock, you know. And so what I found that even beyond that is when your focus is entirely to be of service to bring value I'm going to be the best at and I'm going to do the most I can with every person I need, that has a resonance for me or needs something or is going to come into my universe, my office wherever you know, my space, I am going to be of service, then the value comes with it. And we get paid what we deserve and people are thrilled to do it. They can't wait to do it. And we don't think that way. We In the world, and you know, the whole culture is designed opposite of that, which is, you don't have enough money, there isn't enough for you, you got to, you know, hustle and try to get as much as you can and don't worry about if they use your product to sell it and make money and there's never enough in that mindset. But if you realize that you're here to bring value to others, and you have enough value more than enough value, and you want to be of service as your primary focus, the money comes. I believe in that 100% without my being.

Yeah, I 100% agree as well. I do. One of the whole pod webinars that I do, and you can find out my website at Sam Knickerbocker. com. It's called the legacy blueprint webinar. And

I subtitled that

you are worthy because so many people don't feel worthy of the value that they're offering. But I think I would live with value exchange understanding that money is just a number that we put on the value exchange and if you focus on how can I add as much value the natural reaction to you adding non-monetary value exchange is monetary value exchange and you're getting it back. There's another thing that I want to hear your thoughts on because you have multiple of these. And this is I would call it just a pattern interrupt right you had these patterns interrupt you or the whole offer? Yeah, pattern interrupt. There was an accident you maybe have a business and that no pattern interrupts you are down on an island and then another pattern interrupts with this. What I would consider a horrific experience but

how you classified in your mind.

Terrifying? Yes.

You wouldn't wish it on your worst enemy right? But how what is the value if you could say You a pattern interrupt? What's the value of having a pattern interrupt? And do you think that it's something that you can create? Or does it have to come upon you naturally?

Well, you know, I've had this

philosophical discussion with people like who is was and who I respect and I say, is it possible to change with willingly? You know, when things are going well? Do we have? Can we are we capable of growth? And you know, some have would say, absolutely not. So I can tell you for myself, I'm a person who needs to be kicked out the door, right? I don't go running willingly towards change, even when I know it's not good enough for you know, good for me to be where I'm at. So I'll give you a quick example is, you know, my, my forte is helping people grow their businesses. And because I'm so multi, you know, multi-talents, multi-discipline, have mastery over people. My clients have invited me to their businesses to you know, give them equity and good pay and asked me to be a CEO, a C suite executive or a managing partner in their businesses and that's some of how I've grown to own 10 businesses. And I didn't not at those in the earlier days have the self-awareness that what I can do for you has a limited lot shelf life, I can come in I can do this for a few years, I'll get you set up this way. And then we have to have an exit strategy from the outset and forward because I need to keep doing this for other people. So that's the kind of self-awareness that gets you to know that can lead to a lack of self-awareness I should say that can lead to that disruptive change that you want to call it a pattern disrupt

your pattern visual pattern interrupt.

I love that expression and you know so so you end up doing things the hard way. So I have you know, I gave you the examples of two things I did not control the car accident was not my fault in the storm. That was an act of God nature and In between have been plenty of other what I call category five events, right? starting a business is a cat five, having a child can be a category five experienced these huge, massive storms in our lives. And, you know, I've created those by not having enough clarity about what is best for me when I'm having these conversations because I want to help. And so I'm deceptive. You know, I have been in the past willing to sacrifice, sacrifice what I'm here to do so I can make sure that my client business is going to be as fully Excel as it can be maxed out and it's potential. And so those are the kinds of things that we do, I think somewhat self-inflicted, right when we're not aware enough about who we are and how we're here to serve and what's the best lane for ourselves. And also, you know, I don't think that we keep growing anymore. evolving when things are just great. You know, I talked about that at my law firm job if I was making a six-figure income, what would I change about that? You know, I've had businesses where I've made multi six figures I've been you know, equity partner and those again would be golden handcuffs, something has to make that shift so that I can go up level myself as a business of you know, service provider as a person who is trying to reach my potential while I'm still alive.

Yeah, I completely agree. Interestingly, I thought a lot about it because there's, there are coaches and I would say, to one degree or another and this is maybe Tony Robbin's main

value add,

and not that he has a lot of value x but his up w like unleash the power within seminars or these date with destiny seminars. They can serve as a pattern interrupt and just by Really, almost forcing you into a deep, deep deep analysis of who you are, where you are, what you're doing and how you're moving forward.

And so I just wondered what you thought

the value of that would be because I think if anybody could go through that big of a pattern interrupt and come out of it the way that you came out of it, right? What that would that be worth a few hundred thousand dollars, right? You've made more than that, because of

your pattern interrupt. And, and so what's the

value? If you were to go pay for another pattern interrupt to get you from where you're at to 10 x your business again?

What would you pay for that?

Well, I certainly would, you know, and I have whether I've had the money or not, I've dug deep I've scraped and scratched my way to get whatever I needed because I would spend it anything to know that I was going to maximize my potential and to keep growing and, you know, the people I respect most and you know, it's Tony Robbins is an easy one, right? Because most of us buy into his value and a lot most of us are not Tony Robbins, right. And it's our job to stand for the value that we have and not be afraid. I think that a lot of people fear to ask for an exchange of that value. Right? You talked about it earlier being not feeling worthy. You know, Tony Robbins doesn't hesitate to have a $100,000 program, you know, Richard Branson hosts people on his Island, not even on one for $100,000 you know, you could pay that to go to his island with a group. And, you know, just getting yourself to that level where you know, you're worth and you can ask people and keep up-leveling yourself, that takes something and, you know, so it's a pattern disrupt for the provider for the business person, and those people who are going to do whatever it takes when they see something they know they need? Those are the kinds of people you want to work with. For me, my clients are historically you know, someone asked me yesterday, who are the people that you like to work with. And you know, I can pick and choose because my time is precious, it's limited. And I want to make sure that I can make an impact. So my ideal clients are people who have already been successful at other things, that they are hungry, that they have a big vision, and they're creative. And they just don't know how to harness all of that energy, like harnessing the power of the storm, right? That's my gift, what I did with the hurricanes and what I do for entrepreneurs, and so, you know, those kinds of people will do whatever it takes, including putting someone in their corner that they know is going to make it a whole lot easier, more, you know, faster and more efficient than if they were doing it by themselves. We don't have to do it the hard way. And yet, you know, 40% of our population is lonely. They have No one to talk to millennials. It's tragic to me, these young people who have no friends, you know, the numbers are staggering, where we're all trying to function alone next to our computer screens, I guess. And that's, you know, one of the biggest lessons I learned about being alone myself, I didn't even think I was one of them, right? And I'm sure 40 those, you know, 90% of that 40 % don't think of themselves that way, either, because they have hundreds of social media friends, and, you know, we're in touch with all the time with our screens, and we're sharing But the truth is, when you're buried alive, who's going to come for you, you know, and buried alive could just be I don't know how to make payroll, or I don't know how I'm going to pay rent or I want to quit my job and I started a business but I'm afraid, you know, those are all situations where we need support. Shouldn't have to do that alone.

Yeah, I love that. And I think that

it's interesting when you met some of these people who are charging $100,000 for that pattern interrupt, but I wonder how much they're charging that because that's what they think they're worth. And how many people are charging that because that's what they think the people that they're

that they're charging at you are worth as in.

For me, this kind of goes into that question, how much do I need to believe in myself? Do I believe that I'm worth $100,000 worth of transformation? Or do I believe I'm only worth $10,000 worth of transformation? And based on what I believe I'm worth is how much I'm willing to pay for a transformation.

Yeah, you know, I like that because what I think that, you know, I was thinking about it. First of all, we don't believe that we're going to get 10 fold back. Right. But you know, if I gave you $10,000 or $100,000, am I going to get a million dollars back and Tony Robbins convinces people that they will get there 10 cool x return. What's up

He said I said he convinces them that they're going to get their 10 x return out of themselves, not that he's going to give them 10 x return, but that they're going to find 10 x return within themselves.

Exactly. And that's our job, as you know, leaders and service providers are to be able to help people understand that and it's with that within them, if they can believe that they're capable of it, they would give everything to it. And that's the piece that's missing, if you're not willing, is that you don't believe it. That's what you're touching on. And I agree with you 100%.

Yeah, and this kind of leads into the next thing I want you to go a little bit more depth into, and that you mentioned when you're telling your story is you have basically in all these areas you've been attempting to become the person that you wish you had, when you were going through your struggles, right. So you're you've created your business, you structure your legacy around helping a past version of yourself and So many people that I've talked to in the past, especially when I sit down and talk about their finances I talked about they where are they going? What's their legacy? Man? I just don't know anything. I think well, what have you already accomplished? If you could go back and wish you had a guide for whatever? What do you wish you had a guide for in your life? And, and just focus on him? What have you already accomplished that you could help somebody else accomplish?

With it with

a complete intention of serving and loving and helping a past version of yourself? So how important do you think it is that you know who that past version of yourself is

that you're helping?

Oh, I think it's everything right? Because who is our ideal client? Right? That's everybody struggles with that. If it was easy, we'd all be able to do it. And the fact is, it can be easy because we are who we're here to serve. Right? We know ourselves best. We are creating an avatar for who our ideal client is. We just have to dig in and Deep inside, where, what are our fears and frustrations wants and desires, right? And, you know, the ideas we come up with when we want to start a business, they're coming through us. So it's a need that we've identified, usually, because of whatever the businesses, whatever the product or service might be, it is coming from inside. So we're serving a need we perceive. So all we have to do is turn inside and figure out our ideal client through ourselves, just like you described, and so I always talk to people about that. Do you know what you're gifted at? Because of what you need.

Yeah, absolutely. So I'm gonna throw a little wrench in here. I wanted to see or hear your thoughts on this. So people, because I will say this, that you're serving a past version of yourself. But then my primary clientele like the probably more than 50% of who I serve from a clientele perspective, is a divorced single mom. 3545 years old who has

rebuilt her life

after divorce from being either bankrupt or very, very,

not financially,

financially independent to becoming very financially independent from a security perspective, but lacking fulfillment in the creation of her wealth. So that's like my ideal client. But I'm not a woman. I only have two kids. I'm not 35 to 45 years old. So then people say, well, Sam, you're not following your advice of helping your past self. So how important is it for you to be the identical of your past self or for you to have gone through the same mental struggles as your past self?

Well, I think that it's

more the ladder right because even if you haven't been a divorce, single mom, right? I'm guessing it's

not that I know

of anyone, but you understand the hunger and the need to figure out why am I here and how to be able to create something lasting, right you have the same goals. So you can understand outside of the physical, you know demographic that you have some commonalities, right. And you've been just smart about identifying a need in the marketplace to but you can understand the mindset of somebody who needs to create, take care of their family and create something lasting and be able to have financial independence. Those are things that you understand well. And you're clever enough to be able to go to the category of people who need it the most you need what you have, and a level of empathy that you have which is so obvious that you're that person for them.

Yeah. So

it's all it's not literal, right? I'm going to go out and look for people with curly hair, you know, that kind of thing. But it's finding the commonalities, right. Where's there a residence?

Yeah, I'm glad you said that.

I wanted. I wanted to come from you because I think that's what I believe that's the truth. And I believe it is. It's not about finding your identical past self. It's about finding the people who have had your past challenges, either mindset emotionally, physically, whatever that may be. And that might be a wide variety of what that demographic comes out as. And there's, there's a variety of ways you can get

the right word, that demographic by the

word. There's a variety of ways of you can wear how you can determine your demographic for your business. I choose in my business Junior legacy to create demographic based off of somebody's mental processes and,


emotional journey through

life. There are some people though their whole business is based on a physical demographic or a geographical demographic. And, and so understanding how are you choosing your demographic and then that will help you identify exactly what type of clients your best serving as well and if you stick to that superficial call, dare call them those physical attributes, then you're how much of an impact Are you ever really gonna make? Then everybody that you're targeting is a commodity. You know you're selling gum at the convenience store, right or your plumbing services, you know, it's something that people need, or maybe it's an impulse purchase and they want but it's not making a lasting impact. As soon as you know, the flavors got You're throwing it out soon as the toilets running again, you're not thinking about plumbing. So if you want to make a difference in the world, and I think more and more people these days are asking for that, because you know, what else is there? Right? The climate things are going right. There's chaos in the world, we've got to be able to have some reason to get up in the morning. And having a long-lasting purpose, and leaving something behind is the only reason I can see. So to be able to do that you have to go deeper.

Yeah, I agree. So. And maybe you already answered

this, but what do you feel like the moment was because of I, in my experience, just to kind of give some context here, and my experience, we have very few moments in life that are actually like really, really deeply emotionally

from an energy perspective,

like a jolt in our body and then and those moments they last for maybe and if we're saying A long time, probably three seconds. And then after we have those emotional things we switch into, okay, how do I, how am I going to act based on this emotion? And so maybe that's a divorce, finding the initial finding out your divorce, finding out, your child died finding out, you're having a baby, whatever it is, being buried under a house, the initial like, Oh my gosh, the realization that I'm buried under a house and nobody's coming to help me. But then after that, you switch into Okay, well, what am I going to do about it?

So, what was that

initial moment? If you can remember back that far? What was that initial moment when you decided I want to build a legacy? Because of like, what was that initial story that created that that moment

in your life?

So that you know both of those stories that I told, in the beginning, were triggers like that for me and what I think that has, the more recent what is the more fresh terms of my memory of it and the experience in my body, I could still feel it And remember, and, and they're actually the same. And it was that moment when I realized I was trapped, or I no longer I'm fired from my job or whatever is that moment of terror. You're facing terror in the face it's death and losing a job or losing a partner or, you know, losing a CFO. I mean, there are numbers of junctures we have where it's sheer terror. And that's the moment when you decide Am I going to be killed by this? Or am I going to turn it into something and that's what you have nothing to lose. So you know, I take action one step at a time from that place so that I don't get buried forever. And I'm not lost. Yeah, meaning my career I can't pick myself back up. I'm, you know, wait for government assistance or whatever the thing you know that I'm going to take this in my hands because the alternative is pure death. That may be literal, like it wasn't, you know, potentially the hurricanes. Or this may be meant, you know, figurative, but it feels like death and it can feel the same. And that's why I call it category five.

Yeah, I love that because I think that each of us has been given a

gift or an I love the way they say in the dream giver by Bruce Wilkinson. But you've been given a feather, you've been given a desire or that inclination hack and go build something, and everybody has that opportunity. And if we don't take heed of it, if we don't act on that, at some point, it will die. And maybe it's not your physical death, but it could be the death of your dreams if you don't choose to act on it. And sometimes these will keep rotating and they'll keep calling you to keep calling and keep calling you. And eventually, I hope I sincerely hope you get to a point where you in your soul. Whoever's listening to this right in your soul that you feel that this is done or diet I don't fulfill This calling that I keep happening, then I will be like spiritually or emotionally dead. And that that jars you out of the complacency of life that we all get. We all get stuck in sometimes and forces you into deep patterning interruption into fulfilling your purpose, fulfilling your life and sharing your light and joy and heart with the world.

Absolutely, you know, I when I came back from the Hurricanes back to the mainland, and I was sitting with somebody who had been a journalist and covered war-torn regions, and she said, because I was in shell shock, I didn't even know how long it was going to be before I was really grounded in the, you know, and self-aware again, but she said that refugees that when they're sitting in bits of the rubble, there are people who who are just sit in there, you know what's left of their homes and stare out waiting, hoping somebody will come and so on. Nobody does. And that's what we do if we don't take matters into our own hands if we don't say, No, I'm not going to just sit here, I'm going to get up and just do the next thing that's in front of me and take one step at a time. And that's what I mean by having nothing to lose. You know, you take a step, it can't be worse, you know, any step you take anything forward, like when I realized I was trapped, and I was no way I had any idea how I was going to get out. And who could come for me, there's something I can do, I can get a piece of paper out and start riding again, you know, use a flashlight and start taking notes and make this have meaning for me. So we all have that capability when we're immobilized and we don't know to make that choice. Do I sit here and wait for someone to come who may never show up and then ultimately will always be a victim to that storm or those rebel that rebel or never be any Anybody who can take charge of their lives? Or am I going to be someone who takes the next step and moves off the porch?

out of the rebel into life?

I love it now I'm so glad that you are sharing your expertise and your life with us here on fuel your legacy. It's just incredible. I'm curious, what do you if you want to focus on? Let's say, somebody just sat down with you. They're there in a coffee shop, they got five minutes. And you're going to just and they ask you this question, what is the one habit mindset or behavior that you've used most consistently, to create your meaningful legacy?

feel as though

the first step in all of us, for all of us, is self-awareness. One of the things that I am committed to and you know, I keep saying this, I guess in different ways, not being a victim in my own life. And so if something's happening to me, and I don't, I'm just talking about somebody cutting me off in traffic, you know, or maybe me feel bad about you to know, yelling at me for something you know and not paying attention to the road whatever is what is going on for me, what do I need to get out of this experience so that I am not a victim to it? And that because that comes from self-awareness. So when do I get triggered? You know, we humans are autonomic and our responses, right? We, something happens and we tell ourselves a story and it's usually influenced or it comes from something that happened in our past, you know, this person doesn't love me or I'm not lovable, or I was, you know, criticized as a child. So I'm constantly feeling criticized, we tell ourselves these stories about what's happening. Instead of recognizing exactly what's happening, we don't see it. And it's that bridge to self-awareness that allows us to get free from those past triggers, and be able to take action from a place of just really what's happening right now. And it's Then it becomes agnostic. You know, I talked about that in my book about how I talk about becoming a storm warrior. And what does that mean? And, you know, traditional warriors we think of them, they're fighters. They have a cause there. They're defending their community or their way of life. But then something comes along, like a category five hurricane or, you know, fires that we have out here in California are the things that we cannot control death in the family of business falling apart or something. And then we're victims. Again, we're no longer warriors. What does it take to be a storm warrior and the starting point is self-awareness? I am vulnerable to things I cannot control. And there's so little in the world that I can control. I better stay aware of myself that that stay steady, no matter what's happening around me. That is one of the cornerstones of being a

storm warrior. Thank you so much for sharing that I have imagined doing this podcast for over a year and I don't think anybody has brought that up. It's one of my if I, you asked me that would be my answer as well that I'm in the process of creating a book and a journal that kind of tells the story of why it's important and what my first


emotional experience was in my life that I can remember. And then I asked myself four questions which are really to assist in self-awareness but the first question is what are the facts remove all emotion from it? What are the facts about what happened factually? of that the

storm came roof is gone.

I'm alive I'm breathing, whatever right what are the facts about this? Second, how do those facts make me feel at and I when I am doing this for myself, I go into all of the dark, painful, ugly emotions and also all of the like emotions like what does this it? What does this situation how does it make me feel? Then? What may also be true? And this that question has changed many, many lives is just asking him Well, what what could also be true if I look at it from a different perspective or somebody else's, if I put myself in somebody else's shoes in that conversation when I thought I was offended, but asked what might also be true and then the last question is, well, what am I grateful for? What did I learn from it? And how am I going to apply it to my life?

And I love questions.

Yeah, those uh, so I'm creating a journal because every day when I journal I if you read my journal you see every day of my life is I'm walking through facts, feelings. What am I grateful for? facts, feelings, what could also be true in the different circumstances in my life, what could make my life better because I'm reprogramming your reprogramming all of these deep, beneficial moments, I always tell my clients out Okay, I'm going to ask you this because this is a, you've had a lot of these, right? If we were to take all of the time that you actually are feeling these deep, deep, emotionally jarring moments all of the time and added it up together so far in your life, how many hours worth of those, those micro-moments Do you think you have in your life so far?

No. Another day half my

life like a quarter, it's probably a large percentage, more than 10% of my waking hours.

So so I would disagree with you.

And here's why I think that what happens just from studying psychology, so that came from neuropsychology, right? So studying psychology, we have these initial shocks, right? And they are like two to three seconds long of where we're feeling this deep abandonment, deep pain, these deep, deep emotions and then we switch into the fight or flight response. So we only have the actual moment. And then we've done our body naturally switches into a fight

or flight.

And the

those moments if we added them up across our whole life, I bet for the average 40-year-old, and I don't know how old you are. So I'm not saying you're 40. But for the average 40-year-old, 50-year-old, I bet they have less than an hour's worth of those micro-moments in their life. But when I talk to my clients, I say, I'm going to be generous and say you have a total of 24 hours if you added all of them up consecutively.

And those deep emotional moments are what are dictating

how you live your life and how you perceive your life. Now, Christine, you've chosen to turn all of those deep moments into something that works for you, which is phenomenal, and what I think as a self-awareness, but there's a lot of people who they have a few of these deep emotional moments where they were made fun of as a child. where their parents told them they weren't worth it, whatever happened, and they're still allowing that one or two moments where they had that deep betrayal.

And it's dictating how they live their life.

Yeah, I completely agree and I've been that person in my past you know, for sure not having any understanding that I was, you know, really mad at my parents or so and so whatever ex-boyfriend or something, and you know, I one of the things that I think is easy tool to start is not new. I like Don Miguel has it as one of his Four Agreements. And, you know, I find new layers in this conversation about not taking things personally, you know, if the very first threshold for getting happy to figure out where did this start in my childhood, right? Or When was I not given enough love? Or When was I criticized, but just to be able to say, maybe this is not about me, not taking it personally, am I taking it personally? And starting to develop a discipline around that might be a preliminary first step to digging deeper than that, you know, it frees you up to start making the inquiry. But it's a first, you know, a threshold to cross.

Yeah, no, I, I completely,

completely agree. So I love this conversation. We're not quite done, but we're winding down. I'm curious, how can people get in touch with you if they want to work with you, if they're sitting there thinking that I've got a business, I could use some help or just a life that they could use some help with. Right? How do they get in touch with you? And what does that look like if they were to sit down and work with you or work through some online programs? What does a relationship a working relationship with Christine

look like? Well,

my website, Christine perakis, calm um, we're going to have that on a link on the available hopefully and So my website is christineperakis.com shows my offerings. You can also find my book. My first book on Amazon is the entrepreneur's essential roadmap, taking your business from zero to seven figures in record time. That book is available as an entry point to interacting. And I have an online business advisory system that is linked on my website at Business Breakthrough pro calm, and that's a $297 a month and 2997 monthly 12 month subscription, the Online Business Advisory and if you are one of Sam's listeners, you can reach out to me and I will give you a huge discount and make that a $97 a month program for you or 997 accessible for 12 months that puts all of the tools, strategies, tactics and done for you resources into your hands as a small business owner to be able to grow anything business from zero to seven figures in record time.

Yeah, that is incredible guys, I don't know if you realize that that's like a third of the cost. So she's giving you a, like a 60 some odd percent discount to get access to somebody who's done it with over 10 different companies created

seven figures like and you can have access to that type

of mentorship and coaching for so little.

Especially after what we talked about earlier, right. It's not about what she thinks are programs where she could charge you $500,000 and it'd be worth it.

Because she's going to help you make a million. Right? It's not about

that. It's about what do you think you're worth and how much are you willing to put out to help yourself grow.

So I love that. Thank

you so much for that. Now we're going to go into these last two sections. Now these are going to be a surprise for you about how to answer these to

It is I love this. I love this part of the show.

So, the next section is called legacy on rapid-fire. So what we're going to do is we're going to ask you five questions. And we're looking for one word, one-sentence answers. Now, if, if you give a one-word answer on the first question, and

then I'm going to ask you to clarify it. Okay?

Cuz, cuz for a while everybody's answering the same thing. I'm like, okay, we need more specifics here. Okay,

so you're ready for this?

I'm ready. I'm I hate tests. I'm nervous. I'm ready. Oh, yeah,

you're gonna fail this one. No, it'll be great. So the first question is what do you believe is holding you back from reaching the next level of your legacy?

believing it's possible.

Okay, see, that was good. That's a good answer.

What do you believe the hardest thing you've ever accomplished has


Growing a multimillion-dollar business,

and running a big team of people that was completely unprepared

for awesome.

What is the greatest success

at this point in your life? Running a multimillion-dollar business

and managing a huge team now and

being able to turn the most traumatic experiences of my life into something that hopefully will help others be able to weather their storms in life and business.

That's so cool, man. I love it when the greatest successes are about helping others and turning giving it back. What's one more secret you believe contributes to your success


never giving up?

And that and then what are a few books that you would recommend to the fuel your legacy audience?

Well, I'm a huge huge fan of the book scaling up And I draw from that book for some of my intensive workshops and on one type of work with small business owners. Verne Harnish is scaling up. And I love this book. I discovered it only about a year ago through a mentor called economic SRM. And it's called Take your time. And if the book was written in the late 60s, and I think if he were alive today, it would be only augmented and the idea for each of us to slow down. The world is going so fast. We're getting inundated with so much information all the time. We can barely sit still without picking up a phone. I'm guilty of it myself. And learning how to slow everything down will lead us to wherever we need to go far better, far faster, far more efficiently. If we can just take our time.

I need to work on that too.

So I'm gonna have to go check that book out and give it

shortly but so beautiful and well worth it.


Okay, here's my favorite. This is why save it for last is my favorite question. It's what I asked all of my clients. It's, I believe it's the foundation and beginning of all the work that I can help somebody do and I think it if you're not already asking this to your clients, Christine, you're gonna, you're gonna want to start I sincerely believe that. So, we get we're going to pretend that you're, you've died, you're dead.


Are you okay with that? I know, it's always happened to you a few times. So

death, so you don't have to kill me yet?

No, we're going to pretend you're dead. And that six generations from now. So we're talking like great, great, great, great, great-grandchildren. You have the opportunity to come back and just kind of listen in on a conversation that they're having around the dinner table, about your life,

about your legacy. What

do you want your greatness Great, great-great-grandchildren to be saying about what your life meant and how you contributed six generations from now?

I will believe and hope that people will have experienced for themselves through an undying belief, the relentless pursuit of success. Then I enabled them.

I want everybody who's listened to my podcast to recognize one thing about what she just said because I love it.

They are, you are the only person that I can recollect right now, that has not said I hope they say this, or

I think they would be saying this, but they will be saying this

and just saying stating it as fact and

as if it's already happening. I love that.

Well, I didn't even plan that. I thank you for that. reflection. I'm honored that just came out being with it for a minute. You're an awesome questioner, interviewer These are great questions, very thought-provoking?

Well, that's my goal. I just think that that question answers so much about who we are and what we want, in the long run, a long run time of things. That's the legacy that we're going to be building. That's the legacy that we're going to be creating. And it makes clear, it creates clarity out of every decision that we make in life from how we spend time with our family business, our money where we're spending it, where we're saving it. When did we start thinking, Well, how do I want to be remembered?

Very, very quickly, it ironically shifts the focus off of us and onto How did I contribute to society? And what value am I adding to society? And I think that is this kind of the purpose of the question. Really, what is your legacy? What do you want your legacy to be six generations Now not when you're at and still kicking it?

Yeah, that's beautiful. very beautiful. Thank you so much for that beautiful bookend for this conversation.

100% agree. Well, thank you so much, Christine. I'm gonna let you go. But this is why we do the fuel your legacy podcast is to bring incredible people like yourself on and share your expertise with the world. And I'm just honored that you were able to take the time and be on this show. I'm excited to read your book. And I definitely will have no problem doing a book review after I've read it.

Well, thank you so much, Sam, you have an amazing legacy yourself and this work that you're doing for people like I urge everyone here to check out your website and dig into figuring out what your legacy is making your life worth living, and let Sam be your guide. It's an amazing work that you do. Thank you So much for having this conversation with me including me and your program.

Welcome, and we will catch you guys next time on fuel your legacy.

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