Todd Palmer is an executive coach, keynote speaker, renowned thought leader, author, and CEO. He brings a unique blend of authenticity, transparency and vulnerability to help leaders & organizations achieve their highest goals, and he’s here today to share his story, what he’s learned along the way, and his proven framework for helping business owners achieve success.
Welcome back to the fuel your legacy podcast. Each week we expose the faulty foundational mindsets of the past and rebuild a newer, stronger foundation essential in creating your meaningful legacy. We've got a lot of work to do. So let's get started.
As much as you like this podcast, I'm certain that you're going to love the book that I just released on Amazon, fuel your legacy, the nine pillars to build a meaningful legacy. I wrote this to share with you the experiences that I had while I was identifying my identity, how I began to create my meaningful legacy and how you can create yours. You're gonna find this book on Kindle, Amazon and as always on my website, Sam Knickerbocker calm.
Welcome back to fuel your legacy. And this week, we have an awesome guest. It's back in the springtime of 2020. So looking forward to moving on in life hopefully you guys report
First Quarter goals nailed down and you're just running. Because the first quarter goes away fast. I mean, I remember 2019 and it just ended before it got started. I feel like and that happens often in our lives. So remember to stay focused on your legacy and what are you doing daily to fuel that is our guest today. His name is Todd Palmer. Palmer is an executive coach, keynote speaker, renowned thought leader and author, CEO. He's just done a ton of different things in his life. something unique about him. If you're watching the video of this on YouTube, then you can see this but if you're just listening on Facebook, or not Facebook, on podcasts, you can't see this, but he has a lot of baseball memorabilia, and I'll let him identify what a lot is. I know there's a level of
you don't want people coming down to your house and knowing what's inside your house. But he has a lot of it like more items than most of the people in
In this have earned in their lifetime dollars. So a significant amount.
This is, to say the least. And that's just a hobby, right that has nothing to do with what he does for work, nothing to do with necessarily his businesses, but it's just a passion of his and I think that's the reason I'm bringing that out as it's important to identify your passions and learn what passions are yours that you're doing just because you want to do them. And then what other things are you doing in your life because there's a lot of things that I do just because I love doing them. And so make a list of that for you and say how often do I do these things that I do just because I love doing them? And are you allowing yourself to get that fulfillment daily or weekly or monthly? How often is that fulfillment coming in so Todd, thank you so much for joining here on on the fuel your legacy podcast? We're excited to hear all of your crazy crazy mindset coachings you know, helping us become better individuals, people, fathers, husbands, wives, daughters, sons, the whole bit business owners. Go ahead and
Give us an introduction of who you are, where you came from, really what that transition looked like or that gap from when you went from being kind of in something you thought was going to fulfill you didn't quite hit the mark and transitioning into something where you found more fulfillment.
You know, thank you so much for having me here. Today, I'm excited about being able to talk about the importance of legacy, the importance of following something that's going to fulfill us. There's a big difference between the spike of happiness You know, we can have a piece of chocolate feel pretty happy, but to create a life by design that has immense satisfaction, by the time our time. the time we're done here on earth is a very important thing to me. So I grew up kind of a quick down and dirty about me. I grew up on a farm in mid-Michigan, I went to a very small High School at 42 kids in my graduating class.
At one of my first big life decisions was an opportunity to go play Division Three basketball, or go to the local community college on a talent scholarship. For
Writing in journalism because I thought I wanted to be a writer, I thought I was gonna be a newspaper reporter to have a passion at the time for writing. And the first flip for me was when I once I got to the college, and they were essentially compensating me with my free tuition to write, I discovered I didn't like it as much anymore. It's like when it was it went from being a hobby and a passion in the academic pursuit to something I was actually like responsible and accountable for there was a big shift.
Upon graduating from college, I ended up teaching at a university for three years. And I love that work the light bulb moments of the students and to be able to work with someone to help them had those breakthroughs and understand what was very important to me. Right around the same time, I'd gotten married, and I had a son. And the marriage did not work out for a lot of reasons, which would you probably make a great podcast for someone who has to deal with the joys and sorrows of divorce
and from that relationship,
I had a son and I had custody of my son, I started raising my son from when he was from the age of two years old. And I was 24.
I was working in corporate America, I was doing sales, I was doing sales for products. I was doing sales for services, like staffing and employee leasing. And I just realized for me that in or I couldn't live the life I wanted to as a single dad, going to school, getting my master's degree to continue to teach at night,
as well as working during the day and wanting to be a good father. So I made one of the next big life decisions, I had to choose what was my number one priority in life. And I decided, for me, my number one priority was my son,
which were then the Epiphany off of that was I couldn't be a good corporate employee, for me, because I wanted to be there for all those once in a lifetime moments from the first soccer game to the first field trip of school. And so I started the journey of trying to figure out what else I can do.
With my abilities and skills, recognizing that I couldn't be all things to all people all the time.
Around that time,
entrepreneurship was just trying to get a little bit of traction in the world Entrepreneur magazine was out ink magazine and I was a voracious reader, reading all these stories of these people started in bootstrap their companies. And I knew at a time another group of people who had started in bootstrap their company, and they were doing what I thought was very well, they they, they, they weren't very high very quickly, and they ended up crashing because they were selling on price. And they didn't build any margin in the business. And they went out but they had a very, three to four-year run. That was I thought, from the outsider's perspective, very impressive. And I thought, huh, like maybe people were listening today identify that, well, they can do that. I can do that.
So I wrote a business plan. a business plan was for $140,000 to start a temporary help company in Metro Detroit to plan around to the banks. And crazily enough, the bank said to me, Well, let's say you're a single father, you'd
Just came out of a divorce, you have a ton of debt, and we're not going to listen to anybody at all. And it was very humbling. But I just kept talking to people and networking and having conversations about it. And I went and had lunch with an ex-boss of mine who had done well. And he said, Well, no, I'm not going to give you $140,000 Well, here's what I will do. I'm gonna challenge you to come back to me and tell you what the bare number you need is to start your company because I want to invest in you, the company secondary.
And that was hugely empowering to get that message from a trusted older advisor to say I believe in you, the planet secondary. So I came back. As for $15,000, I started my company to a company called diversified industrial staffing. And we provided temporary help in Metro Detroit. And I went into that industry because I had worked in the industry in the past, so I knew how to do it, and I saw gaps in the marketplace that I thought I could fill in by day 72 we were profitable. So I gave myself about a 90-day window by day so
Ready to turn the corner, started hiring employees started growing and scaling the business, but not knowing what I needed to know.
Flash forward nine years later, we were you know, we're having some highs and some lows in that timeframe, but doing okay
2006 arrives. By September of that year, I was $600,000 in debt. I was two months away from running out of all of my money, including losing the house that my son and I lived in. I was deeply depressed, I was suffering from massive imposter syndrome because I thought I had to be all things to all people all the time. I had a toxic and dysfunctional culture. In my organization. I had employees that I didn't believe in they based on being poor performance of the company. I don't blame them. They didn't believe me. And I hired a coach on a credit card. And we work together. My mindset was awful. I was feeling very defeated by the life I was feeling very
myself my self-criticism, the IDI
a bitty negative committee in my head was meeting daily telling me how awful I was doing. And I had a lot of mindset issues going through that. So we talked, we laid out a plan to turn around the company. And from that plan, I ended up having to make some difficult decisions. Because I had a breach of culture and a breach of trust within the organization. I didn't trust anyone who worked for me. So I walked in on September 9 of 2006. And I fired my entire company. So kind of a recap for the listener, I have $600,000 in debt, two months away from going to have all my money taken out of the additional expense of a coach. And I fired everybody
through a lot of work through a lot of mindset shifting, such as every day, I had to do five positive things because my mindset was so incredibly negative. And I had to report it every day to my coach. What did I do? What like day three, I didn't report it. It's five o'clock phone rings, so I didn't get your text. What you do today. I didn't do anything. I didn't go in.
And he read me the riot act. Like this is your business. You said you wanted to fix it.
Don't waste my time. If you can't get out of bed by 905 you call me. That's my job. My job is to champion you through this. Because I told you if you work with me, we were into this thing around. I told you, you would not fail. I can only do that work. If you work with me. You've got to communicate and I chose not to. So I did five positive things before going to bed that night and resume the process started hiring people. Game of the process to hire for DNA, not for resume. I was always hiring state staffing industry people in the past. And I recognized that I had to shift how I did everything in the business, the coach was teaching don't just focus on revenue, you've got to focus on the margin business.
Just about that time the recession kicks in.
And we make the Inc 5000 is one of America's fastest-growing companies for the first six times. So to go from being $600,000 in debt to making the Inc 5006 times was not something I'd ever in my wildest dreams. Think
fast forward, we pay off all the debt, they find the inflection point in the marketplace where we have increased demand and a diminished supply of people, we fill that gap in the center. In that filling of that gap, we're able to charge more to the customer for what we're doing. Get Paid faster, which pays off the debt quicker. And boom, they're there. There we go. We make the Inc 5000. And it's something that
it's it's just an incredible guy. It's such a great team working with me at the time, people were all focused on going in the right direction. We were doing the 90-day plans. We were doing your annual planning. But you know about five, six years ago, it dawned on me just because I could do something well, didn't mean I had a true love and a passion for the work.
And it's funny, it was kind of like the emperor has no clothes syndrome. My whole staff knew it before I admitted to myself and I put together a plan to exit the business.
Just two years ago, I started extraordinary advisors where I go around the globe telling people the story I just told your audience and talking about how you know, we have to work on our mindset. To grow your organization to grow your business, you have to grow yourself as a leader first. And, and now I've been fortunate. I've spoken in Toronto, I've spoken South Africa, I've spoken in Monterrey, Mexico, I've spoken all around the United States telling these stories about how entrepreneurs, there's a process to shift your mindset. There's a process to create a life by design.
And I just had, you know, I just completed a one year engagement with a client, for example, he said, and the first year I've worked with Todd, my revenues have grown 70% my profits have grown by a factor of five x. So 500% growth in profits is not a bad thing. And he concludes the testimonial video I say, and I love my life, and I love my job.
That's now become my purpose and my passion in life. And what it takes me back 30 years ago when I was teaching it
The university in the light bulb moments the students would have when I'm on stage, and someone has a light bulb moment by something I've shared with them. It's so soul-fulfilling. When a client sends something to me and they lean into those uncomfortable moments of, I don't know, my business is going to make it and they plug into my confidence in them. And then they turn the business around, they do the work, I just provide them some guidance. It's so incredibly rewarding that, you know, that I don't ever see myself retiring from coaching and speaking.
I love that. It's, it's so cool. I'm excited to dive into a lot of these notes. But I think that that is the that's the journey of life and we are going to face aspects of this journey. And the question is, are we conscious of the journey or are we just allowing the journey to happen without any consciousness of what's happening? And one of the things you said just might work backward here. Like all the things that I love about this
But before it there, there was a time So have you ever heard of Have you heard of Steve siebold? I have not. Okay, so Steve siebold and he has a book called The Hundred 77 mental toughness Secrets of the world-class. And, and if I remember correctly, his company had the contract with the Navy SEALs to do all the mental toughness coaching for them, like, okay and quality coach, the navy seals. So, for like 20 years his company had that contract. But one of the things that in this book he has like, his thoughts or his thoughts on one of the these hundred and 77, mental toughness secrets, and then he has an action step one of the action steps is to go and ask five people who are close closest to you, and basically who, what they see are your greatest gifts and why. Like, what is the top five reasons that you are guaranteed to succeed as an
individual. I love that's a great exercise. I've written this down. I've got the I will have this on my phone by the end of the day. Yeah, it's awesome. Anyways, I was just thinking, how often are we walking around our lives. We think we're good at something, we're succeeding whatever. And the other people around us, they're either they're too scared to tell us because we're in a position of authority over them. Or they just simply like, they don't want to derail us. They don't want to dissuade us from what we're doing. But really like, everybody around you can recognize that you're not in your passion and you have these very unique skills that if you just use those skills, to serve more people, you'd be happier because that's what like they can see that that's what lights your heart on fire. They don't have to like being told it, they can see that when you're performing a few simple activities. That's what gets you going. Everything else is the mundane stuff you don't enjoy but when you do those two activities
We don't accept it ourselves. because like you said, we want to be that everyone that everything man. Well, I think it's it's important for that. So going back to the people, you surround yourself with them, I'm part of a group called to the entrepreneur's organization. I've got a forum that I've been in the same form for 17 years. And when I told my forum mates, it is thinking of leaving the recruiting business and starting coaching, advising business. They were all for it because they said, You're the best coach on our table. You've given us the most knowledge and give back and learning. And ultimately what we did, we did an exercise. So similar. Again, I got to get the Siebel book, where we took a look at how do we define success in our 20s and 30s. And it was typically and which is nothing wrong with this. And listen, I'm a capitalist first and foremost, anybody should work for free. But the piece became like we used to define success as money houses, a wealth of a financial perspective, that was the definition of success. And then I saw a quote from Tony Robbins, and it shifted everything for me. So now
My version of success to tie into your point is a success is doing what I want where I want with whom I want to do it with as often as I want to go do it. So if I'm, you know, I, I've been working a lot with some some students, and I've got a student that I worked with, he's signing his national letter of intent on Monday for baseball. He's going to go he's got a four year guaranteed ride to get his education. And I've worked with him on mindset. And it baseball is a very, he's a pitcher, and it's very complicated sport for him to get his his athletic abilities off the charts is getting his mindset caught up with it. And I've worked with him as a favor to his dad for free. That is such a rewarding thing because I'm doing what I want. I'm helping this young man, who I really think is a great kid, and he just needs some guidance, where I want we typically go have lunch and I'm happy to pay for it. When I want whatever. It's helping him be helping him at 17 create a life by design. And if he never makes pro ball, that's okay. But he's getting his education paid for he's gonna learn so much in this process and it
That work for me, just fills me up. So whether it's a 1617 year old kid, or it's a 50 year old CEO that, that success for me, but it's so different than what I thought was in my 20s and 30s, when success was gonna turn out to be, yeah, and it's something that that, as you mentioned, other people saw on you before you were alluding to. Exactly, exactly. And, and that's why it's so important to surround yourself. For me. I want to surround myself with people. It's funny because one of my core values is candidness, or candor, rather. And it's important for me to surround myself with people who are willing to just tell me bluntly, what they think about me
good or bad, because it doesn't really affect me that much as far as like, what somebody thinks. But if nobody's willing to tell me that they think I'm wrong or that they think I should be doing something different, then I'm screwed ultimately, I I naturally have a confident voice. I naturally come across as like this is fact that it served me very well to have that
That gait and tone in my my verbiage in my in my business as a leader it serves you but it also if you don't have other strong people around you that can hold you back because then everybody just lockstep follows you rather than saying no, we needed need to do something different you're better in this other area. Let me do that. You go do what you're better. And so I love that aspect of just finding people who are willing to recognize in you your giftedness and and encourage you to chase that sooner in your life. I think that's a really excellent point. I was just with the leadership team the other day 10 leaders in the room. And the CEO had been really the elephant in the room and had was not letting his team do their jobs, because he was just overpowering. So we created a process where we will go around the room to lay out the quarterly plan. And I had leader promise that he would speak last so he could hear and solicit the best ideas that said you've got a brilliant team
You're paying them a lot of money, and you're holding them back. And you don't even realize it. And we had a real deep dive. It was why I want their ideas. I said, you have to speak last you mean it because the power of the room will drive the organization much stronger. The power of 10 versus the power of one. So we spent a lot of time so three or four people go around the room. CEO chimes in, I'm like, stop it, stop it. But I said, explain everybody upfront that he was supposed to speak less. So then it became a running joke. What it did is it took a lot of the governor's off of the other leaders in the room, you know, the chief marketing officer, it's really an ideas. CEO, I'd never heard them because he thought he had the best ideas, change the dynamic. The business, I think is gonna just take off like a, like the hockey stick of growth, because the leader was able to subordinate his natural instinct to dominate the room because he's usually the smartest one in the room. You get the power of everybody going for because you agreed to speak last. And by the end of it, he was so thankful. He's like, Oh my gosh, this is the best thing.
we've ever had people feel buoyant, they feel encouraged, they feel empowered. And basically, all I did was say yes to other ideas. Because honestly, most of them were better than my ideas. Such a such a great opportunity for him to get that feedback from the room that he could have a better organization with the power in the leadership of a bunch of people not having to rely on themselves. Yeah, absolutely. I just know for myself from a perspective of being the leader.
I'm aware that I'm just pulling stuff out of my butt most of the time, like, Yeah, let's do this. And I just say it confidently and be like, okay, yeah, let's do it. It's like no, if that's not the way that we should be, like, tell me, but because nobody's offering any advice, we just do it, you know, and we either fail forward or we we launch forward, but it's so it's just a fascinating aspect of humanity, where we have to balance that and as a leader if you're leading in your family, in your faith, and in your fitness wherever your you're leading currently be
aware that there's people who have ideas, there's people who have thoughts that you're probably that are probably not being expressed because of, and I hate to use the word fear, but it is a little bit of fear
of rejection at the very best. And at the very worst, their fear of losing their job or something a lot worse than that. No, I would, I would say there's an additional pink elephant The room is that fear of criticism, that fear of being shut down. I mean, think about it from a from a small child's perspective, if the parent is constantly dumping on them, you know, your ideas are terrible, you, your kids are naturally born with massive curiosity. And often the parents will call a crush that within the child not even knowing it thinking safety, first, good social protocols with social behaviors, then we do that as leaders with our teams because we essentially have the final say, so we can, it's it's such an art to be able to let your team know that that there is you're free to share ideas. You're free to disagree and there will be in you don't have to worry
fear of reprisal or the fear of, of being terminated because ultimately we do control whether they stay or they go, the flipside in today's economy where there are 600,000 more manufacturing jobs, for example, than there are people that fill them. It really is a candidate market. So I'm trying to get employers to recognize like, the number one reason someone leaves a company isn't money, isn't ours is it's you. It's the leader. The greatest the number one source of your next great employee, are your current employees. So if you're a good leader, you buying it and people are going to tell their friends, hey, I work at this place. I work at this place, come work with us. So the leader can shift so much by allowing that that creative tension in the room to allow others to be able to express themselves especially with millennials. I have to tell people this constantly. Millennials are part of their mindset and how they were raised is they like to be part of a team. They like to think they need to be heard, but they realize that you ultimately have the funds but they want their voice in the room. They want their voice out of the decision. They recognize it
Someone else is going to ultimately have that decision. But they want to be heard and they're willing to trade money for freedom and flexibility. So don't demand a millennial is the first one in last one out like they didn't, my generation doesn't work that way anymore. So I think there's a lot of different things that you're talking about today, they can have wide cross appeal, ultimately, for the leader to have a more enjoyable life by design. But the greatest leader can do is build other leaders by teaching them they're part of a company by design, they're able to create titles by design, they're able to do a lot of different things under the surface so that they are enjoying the work they do is that they don't enjoy working for you. They're going to go want to go someplace where they do enjoy the work and the people they work with. Yep. 100% 100%. So moving back even farther into your story, because there's a few things that again, these are key things because there's so many people who are discounting their skills, they're discounting their passions or discounting what they're good at, for multiple reasons, but in your story on
highlight just a few of them.
One of them is that we we have this opinion that a hobby and a passion. If we're being compensated for it, then it's no longer fun. Like, I don't understand that honestly, like, why is it that? Like, what do you think is happening in somebody's mind that as soon as they enjoy something as soon as they're being compensated for it, they're like, yeah, this isn't worth getting paid for. I still love it. But it's not worth getting paid for, like, what's that? Why is it that when we have a demand on us, and we have an expectation put on our hobby and passion, it's no longer fun? Well, I think part of it goes into I think our brains need to have a certain place to go to to relax. hobbies are up in those places. So as you mentioned earlier that you know, I have a large sports memorabilia collection, which I do. I've been asked multiple times do I want to get into the sports memorabilia business, and I really don't love the hobby. I have a passion in the skill set for growing leaders, which is
Nothing to do with my hobby. So I think we as multi multi dimensional creatures on the earth, we can have lots of different hobbies. But I think we also have to figure out what what is our what is our zone of genius. My zone of genius is not autographed by zone of genius is not baseball. I happen to enjoy it. But my I think my zone of uniqueness is growing and helping leaders through my experiences and through some best practices to grow their themselves and to grow their business. I enjoyed writing, but when I felt like when I had the, the freedoms of, of creativity removed, and I was instead, I used to create my own stories at the high school newspaper, at the college newspaper, I was assigned stories and I just wasn't interested in. I remember going back even being a student. I did really well in the classes. I was really interested in the classes I just needed to get through to get out of school. I did the barest of minimum. So that's how my brain worked.
No, I love that because I think that there's a recognition there that maybe not everybody's conscious of. And that is that there's, you can be good at a lot of things you can love doing a lot of things. But ultimately,
that, for me, it's almost like a sense of duty. I feel like because you said, your zone of genius, right? Yeah. Sometimes, sometimes you have a zone of genius, that really isn't the thing that you received the most fulfillment from. Right. But you recognize that this is a gift that you've been given really, with the purpose to share it with the world. And so it's almost like a duty to share that gift with the world and fully express that. Wow, still have having other areas and then grow to have fun doing your zone of genius. I think I think there's some truth in that. It's interesting. So a lot. We're talking about athletes before we got on the broadcast.
You know, we're in Detroit, we've got Barry Sanders and Calvin Johnson, both excellent football players, what they what they talk about now that they both they both retired really early, they had many years left in their bodies to give to the game. The saying, Yeah, I enjoyed playing the game. I had an ability and a skill set that compensated me Well, I never loved playing the game. And I don't like being defined as just a football player. I want to do more with myself where you get other guys who, you know, I know. I still play competitive baseball around the country playing Michigan and play in Florida. I play in Phoenix and there are guys who love the game who are passionate about the game and do not have any ability to play the game. They just they just have no ability and they don't have that that you that gift. I think we all have gifts and I think part of is a figure out what our gift is. I've got friends who are who are excellent guitar players. And then I know people who are excellent musicians. There is a gap in their skill set. There's a gap with the marketplace.
We'll pay them for, and it's getting to understand there's nothing wrong to recognize it, that self awareness comes into play. Hey, I love to play the guitar. And if someone wants to pay me to play 12 hours a day, I'd be happy to. The reality is nobody wants to pay me 12 hours a day to play the guitar. Whereas other guy can just, he's a virtual. So now if he has, if you have a virtual CIO with a passion for the hobby, a passion for the guitar passion for business, and I know serial entrepreneurs, Richard Branson's owns what 5060 companies, he loves owning businesses. What he doesn't love is he doesn't love operating the business. So again, is that Where's your zone of genius? Where's your unique contribution to the earth? And if you're, if you have a skill that you really love, but nobody really wants to pay for, but want to recognize that's a great hobby, and a great passion, but it's not something that you're able to feed your family on. Yeah, so now we're gonna go we're gonna go one step further here because I love I love where this is going. First off for you, whoever is listening, think about what is your zone of genius. What is your
giftedness What is your one thing that that really that's what you feel you're meant to bring to this this earth and to share with with other people because I believe everything, at least for me, I try and structure my life around service, love and contribution. Like those those things are high on my list of what I want to be doing with my life are activities where I feel like I can fulfill that. But here's here's the next thing that I want the next limiting belief I find them limiting beliefs. When I'm talking with coaches, and I'm talking with different people.
You were a teacher at college and you liked being a teacher you liked the seeing the light bulb go off. I love that I was one of my highest. Well, it was funny because I was
at a retreat a few months back and they asked us to write down a list of stuff that fulfills so I'm going to read a few things that are things that fulfill me and it was funny because if we contrast this list with my wife's list, and I'm doing things that fulfill me
Almost every every day, at least everything on this list happens once a month, if not more often on her list. It's like her list of stuff that fulfills her is smaller. And it also is not happening as often.
Yeah, some of the things that really I love doing is leading other people's leading other people to Christ, seeing confidence come in somebody's eyes, personal development, business development, striving for excellence, seeing other people love creating transformation in people and having just conversations with random people. So I love all these, these things that I'm doing.
But I used to think, well, I can't get paid for doing those things, right. And most teachers in America in America and I don't know how it is in other countries, but in America, most teachers, they just don't get paid very well. Okay, and I'm gonna I'm putting this in air quotes. If you're watching this because this is huge. People think that they
skill set. Maybe they like playing the guitar 10 hours a day or 12 hours a day. And they think, well, nobody's gonna pay me for it. And I would at least challenge it. Now, I'm not saying you have to go this route. But guess what, in my opinion, Todd is doing nothing more now than he was back then he's still teaching people. The question is, where are you trying to employ your, your giftedness or your talent or your passion? Agree? What's the venue that you're trying to do it? I have, I have clients who are teachers, and they teach at a high school at or a grade school and they get paid 30 $40,000 a year. I mean, it's just like, not very much. Then I have clients who are teaching the same exact content, but they're doing it in an online forum.
And they're teaching multiple more students at once getting paid 100 plus thousand dollars a year. And the difference is where are you employing your skill? So maybe it's dancing, maybe it's being a chef, I had a guest on podcast A while back, who's a chef who has rose in the ranks in the hospital and
What's the word? hotel industry wasn't getting paid what he wanted to get paid, stepped out of that became a just a consultant chef who would come in to an organization and reorganize the chef world in that organization, the food, the food, world, cafeteria, whatever, restaurant, and then he would move. So he was now a consultant chef rather than a salaried chef, and 10 times his income, right? So it's these smaller things is where are you actually choosing to employ your giftedness rather than, Oh, I can't make money at this. I gotta go find something else. No, find out where you can employ it. That's really going to give you the return that fits with your lifestyle. Right. One of my favorite speakers in the last 10 years is a guy named David Rendell. And he has a book called The freak factor and his whole theme, ology is what's you know, we often don't recognize the things that we get criticism for are really our unique ability. His tagline is
What's weird makes you wonderful. And any any talks about, you know, being a case six, seven. So he's tall wherever he goes, he can't hide himself, right? And people think, wow, there's a lot of advantages to being tall. And then he talks about the disadvantages of being tall. And they talk that he part of his speech moves into talking about how he was guided by his by his his high school and college or his high school in elementary school. And he goes, I was told to, I talk too much. I have too many opinions, and I can't sit still as a kid. So those became my limiting beliefs. Now, as an adult, I get paid to talk, I get paid to move around, and I get paid to share opinions. And then they had great living. So that's that when I saw him, he blew my mind because I'm like, Oh, my gosh, the reinforcement we get is what's, you know, the things that we do are wrong or bad, you know, parents, teachers, things like that. But Dave was so wise to figure out is, what's weird makes you wonderful. So if you're someone like you're talking about who has he has skills,
And abilities, your challenges and entrepreneur, your challenges, even a solo practitioners to figure out where can I apply my zone of genius, my unique abilities, which maybe other people told me 15 2030 years ago were weaknesses, which are actually strengths? And how do I apply them in a way that I'm earning the type of living that I want to earn. But the but the other part of it is you have to I found, what you're talking about is you have to be able to demonstrate a very clear return on investment for the buyer. You have, you know, I tell my clients, whatever you spend with me, you should expect to get four to six times return on investment. So that the client who just reported that they they've grown their revenue by 70%, and their profits by a factor of five x are they're thrilled they're getting 500% return on their investment with me. But that's the work that they've done. And so much of the work I've done with them was just like what you're talking about is getting them to figure out what do they do well, what do they do that nobody else in the world can do? How do they charge more for that, but still keep it cost?
effective for the marketplace? And then how do they do that over and over and over and over again? Mm hmm. Absolutely. And I think that's, that's where hiring a coach can really add a lot of value into it. And so how many? Again, these are the common things that I come up against, and people are asking me, but how many people do you think
who have gotten to your position? Right who have reached the I'm gonna call it success, not just financial success, but
overall, in general, fulfilling their passion? How many of those people do you think started, their businesses started and they're getting the help they needed through some form of debt, whether that's credit cards, business loans, personal loans, so I'm excited when I look at protesting I don't, I'm gonna take your debt even a step further, and I'll get back to the money but but I think we have I for me, I had an internal self esteem debt. I had to prove to the world I could do this. I had to prove
I was chasing a ghost. I have a client who recently shared with me that, you know, we probably broke him down against him. So why are you still so unhappy? I just wanted to prove I want to, I wanted to prove to my dad that I'm success is awesome. Let me let's set up a call with your dad. And we can talk about is my dad's been gone for 15 years. Like, wow. So he's he's now dealing with the ghost. So we have an internal debt. And what we fail to realize, I think most entrepreneurs are often self reliant. And we're rugged individualists. I know I was in this very clear in my arc of, of knowledge that that I needed coaching all the way and I had coaching and when I didn't have coaching is when I went down because I wasn't mature enough or savvy enough to have that outside person. Give me that perspective that I greatly needed. My father passed away when I was five years old, and my older brother lived across the country. So we didn't interact all the time and I'm an isolating, I think I've got this down and you are from the generation where we don't talk about our problems.
anybody listening talking about your problems? You know, it's it's, there's a community of people out there that will listen. So I created my own debt. So it's almost as if you when you talk about the debt question, so I think we have an internal debt, we have an external debt, we give it to others. So if you've never seen anybody who's had battles with drugs and alcohol, they go, they have to hit what they call bottom. In order to get help. The first step is to ask for help. My journey was no different. Now my battle was with with debt in bad decisions, and self esteem, where other people deal with drugs and alcohol. But if you take a look at the behavior patterns of both categories, they're very eerily eerily similar. Entrepreneurs just focus their, their their issues on growing a business, but their disruptive behaviors with family and time and money are very classically similar. So I think to your question we all have, we all have challenges we all you know, for me, I can't work with a client until they're ready to change. My coach couldn't work with me until I was ready to change he asked me a lot of Are you ready to
Have you had enough of this kind of questions we did. That was brilliant. I do that now. And the great thing about it is I've recognized and realized that I part of my life issues in life is I'm never satisfied, which makes me a lifelong learner. So I still have a coach in my life today. He's not a business coach. He's a neuroscientist, and he teaches me how my brain works. So I can stop doing the things that really drive me crazy and drive others crazy so I can do more of the things I enjoy and making others, you know, making the world a better place. So for, I think, the savvy person, the savvy entrepreneur recognizes that coaching is always needed. If you take a look at sports, Tiger Woods as a Swing Coach, Mike trout has a hitting coach, Nolan Ryan had a pitching coach, you know, in sports, it's encouraged that coaching is always going to be a part of your life. So you never take it out. But we go to university, we go to school, and I think goodness, I'm done learning. I'm done having teachers.
I'm a big believer that we always have to have either people
to peer learning, like in an EEO, coaching, like the services I provide, maybe you provide for, you know, that close, close, tight network of mastermind groups, coaching is is part of it. They say it takes a community to raise a child, I argue it takes a community to raise an entrepreneur too. Mm hmm. No, I completely agree. So, you got a little bit into this, but I want to,
I would love for you to share even more in detail. But how is the the what are the parallels between entrepreneurial mindset and the 12 step recovery program? That's, you know, no one's ever really asked me that. And I certainly want to I want to preface it by saying I'm not a licensed counselor. I have personally never been through a 12 step program.
But I have clients that have people intimately in my life who have so I'm going to kind of do my best to answer the question, but I want to make sure that people know you know, call me you know, reach out on my website, hey, I, you know, I need I need help with drugs and alcohol. That's not my area of expertise. So if you take a look at that,
The entrepreneurial mindset as well as the the mindset of someone who's got a substance challenge. Typically, there's there's a, there's a I'm not good enough mindset attached. So we take they take the drugs and the alcohol to numb the feelings numb the pain, and it create a different version of themselves. A lot of entrepreneurs start a business to prove something to themselves because they feel deficient. They feel deficient either internally or they feel deficient in
the messages they received from childhood and how they behave. Then there be those deficiencies and create behaviors, those behaviors then exhibit themselves and some things that worked well. So they I when I was in college, I'd go out and drink and I had a great time. When I'm in my 40s I go out and drink and I feel like like I'm gonna die. I'm really mean to people. So a behavior may be work for them at one point socially, but then it became too much and it didn't work for them socially. Same with entrepreneurship. I'm a rugged individualist, I've grown my business, I've self reliant. I've taken it from, you know, 300,000 to 900,000. I've reached a ceiling of complexity.
Well, I'm just gonna keep doing the same things I did 300,000 at 900,000, it doesn't work, the business is different. And you're building yourself a job now you're building yourself a company. And I've had clients say to me, I want to be on the Inc 5006 times like you were it. I said, that's a great goal. But that wasn't why I did what I did, in getting the ocean, why they do what they do. And a lot of times, why entrepreneurs do what they do, is to feed something into fill something with inside of themselves, just like the addict is wanting to feed and feel something inside of themselves. So part of it is to recognize those both categories have fear and self doubt.
And often that self doubt turns into self loathing, depending on where they are in the journey. And the a lot of entrepreneurs suffer from imposter syndrome. I did you walk into a room of other entrepreneurs and other successful people being by society and you feel like, I'm not worthy. I don't belong here. I don't want to be a part of a club that would have me in it.
Drug and Alcohol it dependencies feel like, I'm not worthy, I'm letting my family down. They don't know. They think they're hiding it. It's like I thought I was hiding some of my things. There, a lot of the traits and the behaviors are exhibited.
Or the underlying algorithm for techies, the underlying algorithm is the same. They're just exhibited differently. So I always tell people like this, that I had to hit bottom in order to change. People say, Well, I want you to come in and change my company and change my leadership team. I can't do that. I have to work with the leader and the entrepreneur, they have to work on changing themselves and how they approach their team, how they approach their business and how they contribute to it. No different than the drug addict or the alcoholic who says, Yeah, it's my failure. The screwed up, I'm fine.
Yep, know exactly that with my clients. When I work with them on a financial basis. They often they're like, I just want to talk about money, am I I'm not talking about money, like almost ever. 95% of what I do with my clients has nothing to do with money has everything to do with you.
Your legacy, how do you want to be remembered? What are your core values? How do you receive fulfillment? Once we identify some of these basic foundational principles, then
now that that then all the confusion about the money concept where you're putting your money, how I'm talking, I mean, I've had a few clients now where you sit down with them, and they just are unaware of where their money is going. You ask them okay, well, let's let's track this Penny by penny. And turns out they're spending hundreds of dollars on fast food, snacks, drinks, or whatever. One of my clients out over $1,000 on fast food eating out, wow, it's like it. I have no problem. Like, whatever you feel fulfills you do it right. I'm not here to tell you whether it's good or bad. But I am going to challenge you and ask you, is it serving your legacy? Is it serving your core values? And does it really give you fulfillment? If the answer is none of those, then
then why are we doing and then allow them to choose how they want to continue moving forward, but all of that
has to start with, again, who you are, what's your mindset, all these things and it has nothing to do with the actual manifestation of the activities that the money spending habits. It has to do with the indecision about who you want to become and what you want to leave. I think that's brilliant. I love the fulfillment question because so many entrepreneurs say I just want to be happy. I used to say, I just want to be happy and part of the the generation, you know, go to school, get married, start a family, get a great career and just be happy was kind of that that was how my family believed. And that was drilled into me talking to my current coach, and I was very frustrated one day he's like, so here I have a prescription for happiness.
eat chocolate and then go to the gym. Because a spike of dopamine is the only way you're going to be happy. And he goes that he was they actually told me the story about how they did with lab rats and how they disliked them with me, and it made them absolutely insane. He was and he challenged me it's become a platform for what I do know, swap out happiness for satisfaction.
Because satisfaction is a journey satisfying
is a hero's journey. And we look at your legacy. When you look back on your life, the only thing we take with is our memories. I mean, we can have all the money in the world, but we can't cheat that it's not going to buy us out of it didn't work for Steve Jobs. It's not gonna work for me. But what is our what is our satisfaction, and you take a look at the baby steps through the start of something to the end of the journey have a satisfying experience. There are highs and lows. It is the hero's journey, where if we're just focused on just being happy all the time, we're going to live a massive sense of disappointment. And if our only measure of having a successful life is cash, cash is a byproduct of other activities. So I think your question of fulfillment is spot on. Yeah. Well, thank you. I think so too. That's why I asked it but I just have loved having you on the guests. having you as a guest on the podcast. If we want to connect with you reach out and look for maybe coaching or conversation what where's the best place to connect with us on social media website? where's the best place to get a hold of you? The best place to get a hold of me is actually on my
website and I love the whole theme of the show of legacy because I'm really a legacy play in my life. Most entrepreneurs I think start their business we've talked about for a while to satisfy something with inside themselves to prove something to someone or someone else that they can do something. For me being an extraordinary advisors is my legacy. I've written one book, I so yeah, I guess I live on Amazon forever. But the legacy for me is having rich in conversations like we've had this morning. So I love anybody wants to connect with me on my website, extraordinary advisors, calm, I'm happy to give you a half hour of my time for free, no cost, to have an enriching conversation that's important to you. But my goal is to listen to absorb and then I'll respond so I can be of great service to you. And it's my opportunity to be able to I don't want to bother you. I know it's an opportunity for me to do what I love. It's an opportunity for me to connect with people have enriching conversations, and it allows me a part of my legacy thought process is to pay back all the great coaches and teachers I've had along my journey. A lot of them who never know the impact they've made on me, so please, anybody's interested. They got
value out of our conversation today. Please reach out at extraordinary advisors calm and I'm happy to give you 30 minutes. I love that. Okay, so really quick
story time for me. So I was listening to another podcast called entrepreneurs on fire. by john Lee Dumas he does that podcast and 2017 and 2017 I was working my butt off 4050 hours a week trying to make my business work struggling and listen to this podcast and a coach and other coach she lived up in Canada offered a 30 minute coaching call for free and I was just at the right moment where I was struggling enough that I was willing to call you know I was I had set my ego down I'm telling you guys this story so you can do the same right? I set my ego down and I got on the phone call is January two sorry December 23. A few days before Christmas and on this coaching call
With her, and in half an hour, we got to the bottom of that I flat out did not believe I was worthy of success. I didn't believe I was worthy of being a thought and I'm not saying that this is going to be your your story, but this was my story and what a half an hour can do for you.
My income, monthly income from 2017 to 2018 quadrupled wow or x my income by simply once I recognize this is simply a worthiness issue. I put I am worthy in multiple contexts into my daily affirmations, and four times my income I'd like a half an hour of Todd's time, I promise you is worth it. If you're gonna get more specific questions answered, I promise you it's worth it. Don't miss out on that. And I can't express that enough because it was a half an hour coaching call that completely changed the trajectory of my life. That's awesome. What a great experience. share that. Thank you so much for sharing that
Yeah, no, I love it. So please reach out to him. I'm grateful that I've had an hour of his time but, and you can go back and re listen to this podcast. But really, really think about that. And, and what it means for you and what it could mean for you moving forward, if you just got on a call, and were to identify one thing, one belief that you have that's not serving you. What could that do for your life and not about you and your income, because it's not about me and my income. It's about my wife and my kids and how I'm providing for them and how I'm able to now go back and serve more to help more people because I'm now financially stable. So, like,
take the half hour, it's worth it every second of the day, okay. And the link will be in the show notes here. And you can just click the link to his website and go I'm assuming go get registered on your website for that half. Yeah, absolutely. We'll get it set up. Awesome. So here are the last two sections of the podcasts got about three minutes left. So
this is called legacy on rapid fire. So I'm
Ask you five questions and looking for one word or one sentence answers. If you use one word for the first question I'm gonna ask you to clarify. Okay, fair enough. So what do you believe is holding you back from reaching the next level of your legacy today?
I think the thing holding me back right now is a lack of awareness in the marketplace of what I'm able to deliver. I love that. Okay, and what what is the hardest thing you've ever accomplished in your life?
Oh my gosh, I
think the hardest thing personally and I don't think I've ever shared this on a podcast is the three year custody battle that I fought by myself as a as a attorney improper to get custody of my son is by far my life's biggest accomplishment. That's cool. So that was that's what was gonna be the next question is what's your greatest success at this point in your life, getting custody of my son raising a great young man. He's a 28 year old account now from a personal perspective, and I think
My greatest business success isn't being on the Inc 5006 times it's honoring my commitments to others and paying that $600,000 in debt. I love that. See, that's so cool. It's comes back to what are the values, one of the core things and about an individual and integrity. And that's the great success is when you're getting the satisfaction, fulfillment of keeping your word. It's not what you build. It's about who have you as an individual become. It's the small distinctions I promise you that are separating the people who are leading the world from the people who are following in the world is the small distinctions of how they identify themselves and their inner values and who they've chosen to be. The next question is, what what is one of your secrets you believe contributes most to your success?
I think really, one of my biggest secrets is getting rid of the word expectation and replacing it with the word intention.
Fantastic. And what are two or three books that you would recommend to the fuel your legacy audience okay.
So for me, I'll give you a couple. I mentioned one earlier freak factor from David Rendell. It really helps you figure out who your your your uniqueness is to the world. And it may not be what you think which I was really blown away by.
One of the most pivotal pivotal books that I ever read for just pure business was good to great by Jim Collins, and the stories in there. I use his Stockdale paradox story when I speak to audiences. And the last one.
Now, I've listened to this book now almost five times on Audible, known for less than two years. It's called the book. The book is better got it right here. It's the it's the subtle art of not giving a blank by Mark Manson. And what I like about that book is it really helps reframe your mindset around every aspect of life. talks about dating, he talks about kids, he talks about himself he talks about business and always driving like your shows.
talk about today is what legacy Do you want to have? How do you want to be show? How do you want to show up in the world? And how do you want to be seen? And how is it that you can be exactly where you want to be and be okay with yourself at the same time
that now, maybe I'll get that book from my way. It's, it's, it's powerful. We did a we did a mastermind Leadership Retreat just based around that book. That's it and it's giving yourself that it's a such a permission. And while it's got a lot of blue language in it, I find this humor to be incredibly funny, so it takes a lot to offend me. But I like his, he tells us the story of the band of Metallica and how their original guitarist Dave Mustaine, who then went on to find a very successful hard rock band was still very jealous of not being in Metallica anymore. You compare that to him, he created a band called Megadeth that he went and talked about Pete best, who was the Beatles drummer before Ringo Starr and how they threw him out of the band.
before their first album, now he had gone through the journey and how he made peace with that choice and how he was now living his life and didn't have jealousy for the four Beatles. He goes, it kind of goes, I have enough money to live my life comfortably. I can walk down the street, Paul McCartney can. Yeah, so true. like looking at the freedom of life, what you actually have, where Dave Mustaine was complaining about you know, I could I could have bet you I could have been in the biggest band in the world and you threw me out and you didn't let me do this and you didn't you get an alcohol issue. Started Megadeth which is sold 2030 million albums. It's not there. Nobody's ever heard of him. But he's still had that weird jealousy and issues with something that where Pete best is like, you know, life is good. Yeah, that's funny. perception, man. Everything's perception. Okay, here's my favorite question. So I saved it for last I love when surprise for people on this show. But we're going to pretend that you're dead now.
Okay, and you are able to come
Back in whatever form you believe in, and view, your great, great, great, great, great grandchildren sitting around a table discussing your life. So this is six generations about 200 years from now. Okay, discussing your legacy in your lifetime. I want to know what do you want your great great, great, great grandchildren to be saying about your legacy in your life and what you brought to the earth?
I would want them to say
that he was a lifelong learner.
who, through trials and tribulations, discovered his authenticity, his transparency and was able to demonstrate his vulnerability to be at the service of others. Awesome. And if you've been listening to this podcast, which hopefully you didn't just skip to the end, but I think that that is an absolute alignment with who taught is it took him a while sometimes to get there throughout throughout his life to really identify that, but as soon as he has identified it, he's been living that and he's helping other people live the same. So that is it.
I love that when it's in alignment, sometimes people answer that and it's not in alignment with the whole podcast like, hey, well, you got some work to do. Absolutely. It's so important. It's, it's human beings, I've discovered you can be a great speaker and not connect with your audience because parts of them don't believe that your your behaviors, your energies and your message are out of alignment with how you come across. So I may not be the world's greatest speaker. But I want people to feel that they're getting the real deal. And people are getting my clients getting or getting a real experience versus just a bunch of catchphrases and a bunch of polish and a bunch of sometimes even Shock Value like this is, I mean, I was literally $600,000 in debt. I literally fired all of my employees. I was literally a single parent who fought for custody for three years. And
I'm doing more than just fine. Yeah, yeah, exactly. And you're adding
And even financially, that's one area but like you're really happy, satisfied, fulfilled. And you can see that you can see when somebody's completely relaxed and zero stress on their in their life. Sure, for external I mean, we always put have a level of stress we put on ourselves so we can continue to,
to produce and excel and grow, which is kind of the lifelong learner thing. We were conscious that we don't know everything yet, which is a good thing. But it's not like we're feeling depressed or anxious about the future. Because that that's taken care of now. It's just pure creation mode. So I love it. Yeah, exactly. Cool. Well, thank you so much. And definitely again, go check out his website, take advantage of the free 30 minute. I hate to say free I just hate the word free because people don't value it as much. This is life changing and it could quadruple your income if you could double your income. If it could help you sleep an extra hour at night because you have a little bit more peace in your life. What is that?
Is that worth to you? It's not free because the cost of not doing it is all that time all that pain that you are in not knowing. Right? Well, very well said Sir. Very well said. Okay. Anyways, I'll get off my soapbox. I'm super grateful party, Todd
for having me today. I had a great time. Yeah, thank you and we'll catch you guys next time on fuel your legacy.
Thanks for joining us if what you heard today resonates with you please like comment and share on social media tag me and if you do give me a shout out I'll give you a shout out on the next episode. Thanks to all those who've left a review. It helps spread the message of what it takes to build a legacy that lasts and we'll catch you next time on fuel your legacy.