Fuel Your Legacy

Episode 195: How Course Creators Break Through The Noise And Fill Their Programs

Episode Summary

Billy left a promising career in the renewable energy industry to go full-time on a side project he had been quietly working on -- an online home beer brewing school. Other course creators started asking Billy for help, and he’s now sold online courses in over 50 different niches, generating millions of dollars in revenue for his clients. He is passionate about online education and enjoys growing businesses while making a positive impact. Billy Bross had a thriving career as a consultant in the energy industry, working with important clients like the Department of Energy, Native American tribes, and Fortune 500 companies. It was an interesting and rewarding career, but deep down he was looking for something more. He wanted to do something he was passionate about, a venture of his own. He began with a beer brewing blog and had unexpected success offering tips on homebrewing. Billy took a chance and decided to sell an online course on the topic. It worked! He quickly began making as much money from selling his course as he made as a successful energy consultant. Since then, he has dedicated himself to helping online education companies and course creators break through the noise and fill their programs with committed, high-quality students and helping them make a good living while having a positive impact. CONNECT WITH BILLY Email: billy@billybross.com Website: www.billybross.com Phone: (323) 538-3344 LinkedIn: in/billybross Twitter: @BillyBross1 Facebook: /billybpublic InstaGram: @billy.bross Skype: @billybross

Episode Notes

Welcome back to the fuel your legacy podcast each week we expose the faulty foundational mindsets of the past and rebuild the newer, stronger foundation essential in creating your meaningful legacy. We've got a lot of work to do. So let's get started. As much as you like this podcast, I'm certain that you're going to love the book that I just released on Amazon, fuel your legacy, the nine pillars to build a meaningful legacy. 

I wrote this to share with you the experiences that I had while I was identifying my identity, how I began to create my meaningful legacy and how you can create yours. You're gonna find this book on Kindle, Amazon and as always on my website, samknickerbocker.com

Welcome back to fuel your legacy. And today we have another incredible guest I love bringing on people from all different walks of life, people who have accomplished different things and are really focused On, on different aspects, they're bringing their light their love to the world in different ways fulfilling and sharing with other people. 

Billy Bross is someone you're gonna want to go follow him on Instagram, Facebook, Twitter, these places, but he, he loves just helping online education companies and course creators break through the noise and fill their programs with committed high quality content and students students, right so part of its getting the students in part it's making sure their contents ready for that. 

He left a really great career honestly in renewable energy industry to go full time into his side hustle, his heart, his hobbies and ultimately his passion. So that's what I love about the people that I'm bringing on is that they've made that transition, and they're able to give us a light and knowledge as far as how we can make that transition in our own mind. He also runs a home and online home beer brewing school, so if you've ever wondered how to make Your own bruise and go check him out, he's awesome. 

Okay, so with that, I'm going to turn the time over to him, but I want him to be able to share his story and why he made the transition, how he made it, and how did he know when it was the right time to take that leap, quit his promising career and jump in full time to what he loves doing. So. Billy, thank you for being on here. I'm excited to hear your thoughts and and what we can do to become are following your footsteps. Awesome. 

Hey, thanks for having me, Samuel. And yeah, if anyone needs a good beer brewing recipe, then I'm your guy hit me up. Are you a craft beer fan?

I actually don't drink alcohol at all. But I have family members who do and I know a lot of people who do.

It wasn't a we'll talk about the business. It was a lot of fun, although it wasn't the healthiest business to run.

Yeah, so thanks for having me again. And yeah, so you know, I I'm not the typical entrepreneur Am I very much like school, and a lot of entrepreneurs you hear dropped out of high school, or they kind of bash college and say, just get out there and start selling stuff and growing businesses. I actually liked learning and that's a theme that you're gonna hear from me. I love education. I'm very curious. I've always loved learning new topics. I remember in fifth grade, I was really into reading Popular Science Magazine. 

I would only read two parts, I would read the very front and the very back. And the front, they always had the section called what's new, and it's about all the cool new typical technology fields. And then in the back, it was always a classified section. And they're always like these really like kind of interesting, quirky ads. And I was I was like, wow, that's, that's kind of cool. You can build a helicopter, and then you can fly around. You can like buy a DIY kit on how to do that. That's really interesting. So I've always been interested in both science and art. So in business and creating new ventures, so I went through, went through all of high school, went through college, and then I went to grad school and got my MBA. 

So I took the very traditional path. But when I got that first job, which was a great career, I'll go into that. When I sat down the very first day at that desk after that, my boss remember, he gave me a tour of the office and everything and then finally sat me down and I was like, Okay, now this is assuming I don't do anything. And I just say the past, this is my life. I'm gonna be at this desk an awful lot. And I was excited to be there. But at the same time, I said to myself, this ain't gonna last too long. And so it wasn't too long after that, that I started on the side because I had this free time during nights and weekends, I started a beer brewing blog. So got really into brewing craft beer in college, really geeked out on like I do with a lot of things and decided to start writing about it and posting homebrewing tips and videos and things like that. So eventually, that was what allowed me to this was six years later jumpship when I was finally ready to leave that job and that career, I had this side hustle going, as you mentioned, and that was what enabled me to really forge my own path.

That's awesome. So I'm curious. Because I mean, I know you say you're a proponent of education, and, and schooling, where would you I mean, do you feel like there's a line between schooling and education?

Is there well, you can certainly have education without depends on what type of schooling you're talking about. And I think there certainly is a place for traditional education. But I think the whole I know the whole industry is getting disrupted right now. And I and I work with because I I work with online educators now online experts, teachers, teacher entrepreneurs, who are working in these areas. 

Well, for example, I have one on my school I'm working with and they teach artists. So digital artists, mainly people who do concept art for movies and video games. And traditionally, they would have to go to a university to get these skills and pay $100,000. And then they're not guaranteed anything afterwards, not guaranteed income or jobs. And now you have this online school, who I'm helping, and they help these artists they do it through $500,000. 

Sometimes a little bit higher price courses are still premium price for online but much cheaper than $100,000 for a traditional University. And the best part is these course creators are practitioners in their field. So they're in the trenches, they're, they're working in this area, and so they can tell their students how to succeed not just in their craft, but in the business side of their craft, which is so important. And now they're even starting to pass on jobs to their students as well. So, you know, there's certain there's certainly, there are places for traditional education. I mean, you wanna become a lawyer, you want to become a doctor certain fields like that engineering, but for, for some of these other fields, that's not necessarily the best path.

And I think I think, for my cuz of how you caviar, like oh, I'm not one of those entrepreneurs that bags on it. I think that most for my experience, I all I do pretty much is an interview entrepreneurs of some sort CEOs, people who are successful in business or on the other side, mother's father, and just like, I guess I do interview a wide range of people. But I think most of the entrepreneurs that I interview there, although I would consider myself in this category, I bagged on traditional education, to a degree, but only to the extent of, I think that you could go get the same or better education from an online course. 

With somebody who is still practicing in the industry, and has some real life experience over going to a college, where that may or may not be the case, as far as crack practicing, and as you said, you pay now you walk away with $100,000 either spent money or debt with no guarantee of a job. And so, I think that's where, at least from my experience of talking to people, that's where most of the if you want to call it animosity comes from in that conversation. It's not that they think that to become a doctor, you shouldn't go have somebody practice and teach you that. But even even with that, being a doctor, being a lawyer, I hope not true, but I would say even with that, there's a lot of people who have gone through all of that education, formal education to get their degrees and in the process, they found that they actually are better able to serve clients or patients by you. 

Using methods that aren't necessarily taught in school, but to be able to use those methods, they have to have the credentials. And then they end up going off and doing functional medicine, which they could have done. They just want to have the licenses to do so without the formal education. So it's an interesting balance. I think education is everywhere. I don't think you should go fail.

I shouldn't. How do I say that?

I think failure is essential. Okay. I think we should be willing to fail, but fail different than the people in the past. Like if you're going through and you're making all the same mistakes that everybody else made. You didn't learn anything. Yeah, you know, guys like my point you need to go and create your own.

Like, take and this is what this is one good thing that I think I gained from public like from my college years that I don't, I don't Where I would have got this otherwise, sure there's places, but how to conduct effective research is a very, like, if there's nothing else you learn. That's a pretty dang good thing to learn. So you can actually read medical journals and say, Okay, what exactly like how are these samples done? What's it? How are they using statistics? How are they doctoring statistics, not just medically, but business wise, if you're walking into a business and they lie, whereas $4 million company and you're like, Okay, and you have $10,000 extra every month, because your operating costs are like you're barely surviving doesn't matter that you're making $4 million of revenue, if 3,000,900 you know, whatever, if it's all going out in expenses. You're, you're struggling, right, one bad month and you guys full, that's different than somebody who's netting $4 million every year, you know, so, being able to read, statistics read and be able to research stuff i think is important. In in that so something I feel like I'd be Effective from there when you're helping somebody build effective content. What does that look like?

Well, the important thing is to always start with the audience. So a lot of this is a trap that a lot of and I fell into this trap, too, that a lot of experts and people are just subject matter experts, people who know a lot about their topic. They become obsessed with the topic, and obsessed with the content. But it's that whole set hole, if you build it, they will come thing not being true. When it comes to selling education online.

 A lot of people think it is though. So you want to start you want to find products and content for your audience, not customers or an audience for your content. And there's a big difference there. So the most important thing is to focus on what is the problem to be solved, or what is the thing that they want, and then try to in as few steps as possible. That's a big mistake, too. You don't want to over people are overwhelmed with information. You don't want to just dump a bunch of insight PDFs on their lap. So you want to get them from really our noun to that endpoint and as a efficient manner as possible.

I agree. And so with that, just because you're you have helped over 500 companies accomplish this. How do you address it? I guess if it's online, when you're doing online courses, how what percentage of these online courses have an active teacher, somebody who's involves teaching in it, and how much what percentage is just recorded content, like an online course is recorded, and they're gonna buy it and pay whatever and it was made once intellectual property and they resell it multiple times without updating? 

Yeah, that's a great question. Yeah. So so it's shifted over the years. So it's very different than how it was when I first got started in 2009 2010, where it was a lot more self paced, more on demand more of a separation between the teacher and the students. And now what we're seeing is The model that we like that we see working in that we teach is more so that other end of the spectrum, or more closely resembles a true college class or college semester, where you're taking people in, you're taking them through as a group, we often call it call it a cohort, kind of nerdy term, as we call it. And, and it can be 100% live teaching, it can be pre recorded, plus maybe some office hours or some support calls. But usually, there is some, I think, going forward, the way of the future is there's got to be some kind of support some kind of live interaction, because if not, I mean, the, the, the numbers right there. I mean, the lesson is right there in the data, and that only one to 3% of people actually complete online courses as just as terrible. It's terrible all the way around. It's terrible for the students. It's terrible for the teachers as well, any entrepreneurs because, you know, most of a business's revenue should be coming from repeat customers. Because the most expensive thing you can do Doing a business's get a new customer. So if they're not if they're failing at that initial product, initial product is not working for them. What are the chances that they come back for more?

I agree. Have you add sure you have in this space heard of lightspeed, VT said again? Have you heard of lightspeed vt it rings a bell I'm not too familiar with it though. Brad Lea is the creator CEO of the of the service, I would highly recommend looking it up his his service what I like about his service, and this is not necessarily a plug for him, but why not? You're listening. 

You want to create an online course, why not plug for guy he's awesome. Um, but it's a very interactive so unlike a typical video course where it's like, you use watch it hope they watch the help they got out of it inside of the video. There's a lot of interactive things, you can click on. And it's like building a sales funnel. But in video course form, so like, I could be having this conversation and then say and what's what level was your income? I'm, I'm fine. And so that makes sense, right? What level is your income 50,000, whatever. 

So they're gonna have three options they pop up after me and based on which button they push, then they're going to hear different content from me based on where their level of knowledge is at, or it's going to relocate them back to where they need to hear, hear what I just said. So they can so we can contest comprehension contest, make sure that the people are getting what they need because you may have somebody who's taking an elective class or taking a course just because like they need the basics but they already understand half of the what the content and most courses and make you go through the same like the same path. 

And so they're they're only getting, like everybody's getting the same cookie cutter information rather than saying okay, I want to buy this course on so Media, for lack of a better word, right? There's people who don't even know that on social media, you should have all of your profile pictures be the same across social media, you should have all of your banner pictures be basically identical, you should have all of your your descriptions about who you are like there's, that's like step one, before you get started on marketing before we get started I that have uniformity, like that's important. So that person, maybe that's where they're at? 

Well, the other person may already have all that done already have been paying for ads for a while, but just needs to know how to write more effective copy, right. And so for that person, they can go through and get the first half of the course done, still get credit for whatever, but they get the first half of the course done super fast, because they have advanced through that they already know it. And then they can move on to the part that they actually want to do faster versus having a course where they're bored for the first half of the semester lose interest before they actually get the content that they wanted and then they don't complete it. So anyways, it's a personalized learning paths. No, those are excellent. Yeah, and it's a, it's one of the cool things you can do with online education technology. And it's a great way to increase results. So I love that. I'll check that out.

Yeah, he's said he would be actually a good. He's super, super cool. If you reach out to him on Instagram. He's in. He's in Vegas. And he doesn't do interviews unless you come to his office. So that's a thing there, but he would be a great person, I think, for you to be on his podcast.

Cool. Yeah. That was my mom go to Vegas. Yeah.

Yeah, no, it's uh, and he's super chill. And he also I shouldn't say loves beer, but he drinks beer. So you'd have to be able to contact or like, my kind of guy.

Yeah. Um, anyways, so So let's talk about this. When did you I mean, you got out of your working your corporate gig. You've got out of beer, I mean, creation, I guess craft beer education. So was that really That the transition from like, how did you transition from your corporate job to teaching people how to create educational, like content?

Yeah, good question. Yeah. So so I left the full time job in the, in the renewable energy industry to run this beer website. And so fortunately, you know, again, I'm not the traditional entrepreneur, a lot of entrepreneurs were just like, jumped ship, I wanted to have money in my savings account, I want to have a decent amount of consistent income coming from that website. So I got to that point where I felt really confident that I could cut the cord with a full time job and have a viable business. 

And unfortunately, that happened, but it was really more of a springboard that website into where I am now. My intention really wasn't to be the beer guy my whole life. That was just a cool project that I was working on and I want to be experienced doing it and of course, wanting to use it to leave my job. But I really missed working with with other things. People on teams and collaborators, really smart people like I was doing. I didn't, I didn't have that anymore when I was running the beer website. So So I started joining these online forums and communities and meeting other people like myself in all different niches. 

And even though a lot of them were beyond me, they still I can still notice things in their business gaps, especially in their marketing, where I would say, hey, if you just move this thing over here, or just do this or get this page up, it could really explode your growth. And so more and more of them start to reach out and I started doing some consulting on the side. And that eventually became my main passion, helping people like myself who had the subject matter expertise, but didn't have the the business expertise or the marketing expertise to get it out there. 

And because I had learned that and I had this traditional business background, that combination of skills, put me in a good position to help them grow their business, and that's what led me to where I am today. So I sold the the beer website actually a few years ago. So that's now in someone else's hands. But but he's doing a good job with it. We're still in communication.

Good hopefully hopefully turned to pretty penny that Scott. That's awesome building websites, I didn't know how like that I don't have anything that gets a ton of traffic. But you can just like go by URLs and or domain names. And if you put something on there and get a little bit of traffic and like build up the name on Google like you can that's a way that's a form of investing right there it's kind of interesting business model but it's it's cool to see like how much what I paid for my my domains and then how much they've increased in value since I've put content on their websites and add things pushed to them create a connection. 

So it's a cool it's a cool thing to see. So I'm curious. I liked the way you said this, I guess is you had a bigger goal and so many people they think, Oh, I'm I'm in this business. For me. I work in finance, right? My objective is not it is my objective. is financial but I'm in finance because of the the bigger goal, right? The bigger goal for me being in finance is to help people with well, as they understand how money works, then they it decreases statistically decreases causes of depression, anxiety, suicide, domestic violence, malnutrition. And those instances decrease when there's higher income, or at least understanding how money works in a home. And so although I work in finance, that's not my main gig, my main gig is what it produces. At the end. I think that's important for people to understand, especially when they're trying to identify well, do I jump ship? Do I go do my own thing? 

Or what is it exactly that you're jumping ship from and to? I think that's a huge, huge, huge question to be answered. Before you quit your day job before you go anywhere. What exactly are you jumping to? And as Billy said he wasn't jumping to the beer company to become the beer guy. That wasn't as objective. He saw that as a project as a current way of expressing himself in, in other forms of creation. And I think that's important because so many people will get fixated on a certain thing. 

And they'll say, Well, I don't know anything. I only know how to be a mom, I only know how to garden. I only know how to create videos, I only know how to make beer, right? And so they don't see their value outside of the task that they're doing. And this holds people back. So many people back even in their corporate jobs, because they think I'm only good for what I'm being paid for. Instead of recognizing that the value that they're adding to that company is so much more than the tasks that they're fulfilling. And if they were just to go market, just the value that they're adding, personally, they could probably increase your income, even if they didn't want to change what they're doing. 

They could take that out of a corporate And go perform those tasks by themselves and be able to create the same or more income more regularly and be in more control of their income. So that's a huge thing. And then understanding that this happens. I would say this happened to me as well, especially with this podcast. Like just kind of the the germination of this podcast is I was doing Facebook videos about different topics. Facebook Lives, I did them every day for I think a month did a month of Facebook lies every day. 

And what I found was people were reaching out to me and saying, Man, I would love to listen to all of your content, but I can't leave Facebook on all the time. You should turn it into a podcast. I was like, Oh, I never think about that. But I'll turn into a podcast then. And so so so many times, think about what are you complimented on the most? What What do people compliment you on? What do you think? What do people say? And if I Just think like that. Or if I could just do that, what is the most common thing that people say about you in that context? And then reach out to Billy and say, Hey, Billy, how do I turn this into a course? Yeah, I turn this into an online course. Because clearly if there's enough people who recognize my gift, even though I don't recognize my guests, how do I make this gift? able to reach more people? And how do I monetize it? Right? How many times does that happen to you, where you have somebody who comes to you who wants to create a course isn't quite sure exactly how to do it. They know their audience, they know what they what they're trying to teach, but they just have no idea how to monetize it, how to make it effective for their end consumer.

Oh, it happens all the time. Yeah, it happens all the time. And and I'll tell you what I tell them because the wrong way to go about it is to go disappear into your basement for nine months and go record some amazing video course. It's been a ton of fun. On software and lighting and microphones and all that stuff, editing, distribution, and just to find out that no one really wants the topic, no one really wants what's being offered. So, this is good news. This is good news because you don't need to put so much pressure on yourself to have something completely polished and dialed in. The way to do it, especially now going going forward is to take that audience first approach, like I talked about, start to build a following get in the trenches with your audience, hop on the phone with them even I've talked to dozens of my customers and email subscribers when I was running that beer brewing website, not selling anything, just hopping on the phone and just asking questions. And look, I was part of my market. I was brewing up a storm. So I but I still my mind was blown all the time. And I was surprised by the things that people would say and what their problems were. So don't fall into that curse of knowledge. You know, where you think that you know it all. The market will tell you and you'll often be surprised. And then just get something out there. Just get something out there. Take an iterative approach. And this is really my approach to to life, you know, and the value that I provide. And like what you were asking earlier. I mean, I see myself in a really strong point of leverage for two reasons. One is I think personal growth is the most important thing in the world. And one of the ways that we can solve a lot of the problems that we have in the world, yes, there are a lot of problems with society and the economy and all that. But if everyone really focused on themselves, and focused on if I focused on making myself better tomorrow than I am today, and I did that consistently, every single day, if everyone did that, we'd be in a really, really good position. And one of the ways to do that is through education, through online learning online courses, and it doesn't matter what niche you're in. What tends to happen if a person is improving in one area, even if it's something sort of like insignificant by most standards, like brewing beer, people don't think that's entirely a life changing thing. But it is and I would see how my students would come in and they would fall in love with this hobby. And that passion would exist. from them, and it would spread to their family, their wife, their kids, they would all see it. And next thing you know, everything in the household is uplifted. Right. So that's one leverage point working directly with them. But I took a step back and said, Okay, let me work with the entrepreneurs and the teachers, the teacher entrepreneurs who serve them. And now we get into, so now I'm able to help them reach more people. So improve this collective personal growth going on throughout the world. And also, I'm a big believer in small businesses, they really are the engine of the economy. So that's I love working with entrepreneurs. Now, they're the innovators, they're the job providers are the ones paying a whole lot of our tax dollars. So that's what gives me a lot of fulfillment. I see myself really in a great place of leverage and aligns with my values. The main one being personal growth.

Yeah. And I think that that's the key is identifying what is

your personal value and how are you aligning yourself with your personal value, I think once so I have a I have a my journal, a journal that I created. But it's called the nine pillars to build a meaningful legacy. And the focus is identifying who why why would it be important for you to actually exceed or succeed in life in general. And it's part of a grander process of identifying your identity. And as you said, your your values for me my core values are candor, integrity, and gratitude. Those are like more important than just about anything else. And when I really analyze who I am, without any fear of judgment for not saying God or saying family or whatever, without any fear of judgment of anybody else, what am I personally internally committed to more than anything else in my life, and it's those three those three values and so I built my business I built everything I do in my life down to my marriage, my children, my everything, based on those three values and all of these need to be present in everything I do. I'm not interested. And when you're looking at jumping ship or going something new again, Be aware of what you're leaving and what and where you're going. Because I'm sure I want you to tell me some failure stories of people who have done this what I'm about to describe, hopefully, some, if you don't, that's amazing, but I think you probably will, but people who they, they were doing this, I decided to create this course or education, out of desperation, because rather than running towards what they were passionate about, and running towards what they love doing, they were running away from what they didn't like doing. And that distinction is huge. just choosing to try it, try and create as, as you would say, try and create a product that you can sell just because you don't like what you're doing right now. Your current, your current work. That is not the way to move forward. It's not I think it has a short lifespan. You're not going to be a long lasting educator or innovator anything but if you are passionate about something and you're running towards what you like, you're gonna have different results. So tell me a story of where you've had Somebody who is running from something rather than towards something.


well, I can give you my own example. Sure, sure.

Yeah. So when I, when I made that transition from running the beer site to doing consulting full time, I was doing some service provider work. So I wasn't just consulting, I was also helping people build and maintain their Facebook ad campaigns and the natural path. And so I eventually pulled back from that because the natural path if you start doing that is to grow an agency. You know, so you start to look at Okay, how can I get more clients? How can I do a better job with this and you're just gonna wind up in that agency playground. Turns out I didn't really didn't want to run an agency. It just, it doesn't align with what I enjoy doing. It's not me, much more of a strategist, much more of an architect. I don't want a big team or anything like that. It just didn't match up with the lifestyle that I wanted. And I always start with the lifestyle and reverse engineer that So I started to go down that path, but then quickly pulled back because I had that feeling like and yeah, I can deliver value here. But this isn't, this isn't my zone of genius. So a lot of my life has been like that testing different things, seeing how it feels. Sometimes you just have to write like, I didn't know what that that day to day was like, it looked good on paper, running an agency getting a lot of clients. But when I was actually in the trenches of it, I said, No, I don't feel so hot. Let me go back this other direction.

Yeah, I think that's that's huge. Being able to dig, like to determine and decipher between that What are you running from something you write to something and making sure you're running to something that you love and that you're going to bring the light and Joy to the world not just from what you don't like because it's just barely I haven't seen it pan out very well for many people. And it's good that you were able to recognize that before you got too deep into something you hated and decided to. You never know happens honestly. So I'm curious when you did make the jump though. What was your? Did you Who are your biggest naysayers saying no, don't do that. Why give? Why are you giving up this great job? Tell us the story of your biggest naysayers and how you overcame them.

I have been really fortunate in that I've always had a tremendous support system. I really can't think of one person I'm close to. I can't even think of one person who said, You're dumb. Don't do that. Don't leave that full time job. It's great. Everyone was just like a really great cheerleader. Just Hell yeah. Billy, go for it. So I've never had anyone say that, fortunately. But I have had haters, you know, running. You wouldn't believe that running a beer website. You get haters, like, I remember I was. I was, uh, I did some videos about a beer cocktail and some British one. And I guess they're very strict about how they make these beer, beer cocktails where you mix two beers together a beer and some other kind of a silly thing. But people will get on YouTube get really upset and passionate about pretty trivial things. So I'll get flamed in the comments if I made the recipe wrong or something And then and then I would have people just generally upset that I would sell information. A lot of people just see that as a big No, no. How could you possibly sell this, especially in a niche, like an enthusiast niche? You know, the beer market? People are a little bit touchy about that. So, so yeah, I certainly had my fair share of haters, but but no one no one saying, hey, you shouldn't be doing that as a career or a business fortunately.

Right? So how so? How did you overcome that? Because there's people who, maybe they have support in their career, but when they see those comments online, when they see that the haters, they're like, Oh, no, am I doing something wrong? Maybe I should adjust my my approach my market like maybe, maybe I should change maybe I get doing whatever I'm doing. So how did you learn to just let that roll off of you or not give it any credence? Like how did you move past that and say, Look, I'm doing me you do you and you don't want to do it, whatever. If you want to post crappy things, that's fine, too. Whatever.

Yeah. So a big Part of it was looking to mentors. So looking to people who either mentors I knew personally or mentors from a distance I just followed online, who were a few steps ahead of me, or many steps ahead of me and had way more haters than me and seeing them talk about it. I remember I think it was a roommate safety, if you know who he is heard of him? Yeah. And he had his own version of Have you seen mean tweets against what he's called Jimmy Fallon, one of those late nights? Yeah. President Obama will be on there reading all the mean tweets about him and he makes it funny. So Remi did something like that, I think was him and maybe James altucher. And they're reading all the tweets. It was like this funny, they're sitting around the fireplace drinking whiskey or something, and reading some of the hit the April comments on their YouTube videos. So I've Oh, I'm a big fan of humor. So I used humor to approach it and just kind of have to laugh at them. You know, it's silly, right? And I don't take it personally. And I realized that they only see they only see a sliver of me and my personality. Right, like they saw maybe just the first three minutes of that YouTube video and that's all they know about me. Right? So I have a lot of empathy.

I think I love that. I think that and that's really the whole purpose of my book or one of the major purposes of my book is exactly that. How do you like gain perspective of what's really happening? So often in our world today, we get sucked into like, Oh, this is such a big deal on Facebook. It's like no, like, literally in two days, nobody's gonna remember this thread even happened. We've got it got to keep in perspective there, how much they know about you. It's not an attack on you. It's an attack on their perception of, of what's happening, which is entirely different than on you. So I love that what would you say your your secret? If you have like a specific habit, mindset or behavior that you have participated in regularly to build your legacy? What would you say that is and how could we adopt that into our lives?

Yeah, so it's really I'm a big fan of positive habits. So having a strict morning routine. Having a strict nighttime routine? And then and then self reflection. Am I improving? Going back to what I said earlier? Am I a better person than I was yesterday? Am I smarter than I was yesterday? Am I more skilled in this area than I was yesterday? And if you just do that day in and day out, I forgot the exact numbers are. But I think if you if you improve 1% each day after 70 days, then you're twice as good as you were before. That's been the biggest thing for me again, personal growth.

Yeah, no, I love that. It's awesome. So how could we support you if we wanted to get in touch with you? Let's say we have a course that we want to create. Or we'd like to maybe take part and see what see what courses you helped to create and just take part in some of those that you've already helped create for other people. Do you have a list of all the companies you've worked with? And so we'd go cruising back. Oh, yeah, he's helped dessert. I'd like that type, of course. And where do we get in touch with that and how do we get more involved with what you're doing?

Yeah. So nice and simple, best ways to get around. My website Billy bras calm b i ll y VR OSS calm. And yeah, there's a bunch of case studies on there. And you can see a lot of the courses that I've worked with and a lot of the niches that I've worked in, you can hop on my email newsletter, I send out a almost daily email newsletter. I'm a huge fan of email marketing as a channel. I just think it's the most intimate, personal way to communicate but I do it very differently than how most people do it. So So yeah, that's that's a very popular.

Okay, cool. So here's the here's the last two sections on my podcast are some of my favorite. So this this second last section is called legacy on rapid fire kind of like a game show. But there's, there's no right or wrong answers. But there's five questions. And we're looking for one word, one sentence answers. I may ask you to clarify any one answer at any given time.

Fair enough. Let's do it.

Awesome. So legacy on rapidfire number one, what do you believe is holding you back from reaching the new Next level of your legacy.


sorting the great opportunities from the good opportunities. That's the constant challenge.

That is and what have you found to help you in that endeavor?

There's actually I actually have a really tactical thing that I use. It's a formula that I've discovered by Brendon Burchard. And I can't remember the little complicated, but you essentially look at everything that goes into an opportunity, the resources, the time, the money, the sanity, that you need to invest into it, and see if the payoff. So the financial payoff, the doors that it opens and how it fits into your lifestyle, how those balance out, it's kind of like a scale. So it's not perfect, but it's a good framework to use to evaluate opportunities highly recommended. No, that's awesome. I agree that you have to

have some formula of determining how You spend your time and where you spend your time. And I talked about it from a perspective of, you've got to become the CEO of your own life. And that's the CEOs job to determine like, hey, which contracts we're getting in? How are we increasing the value to our shareholders, if it doesn't weigh in the favor of increasing the value to our shareholders, now worth my time, and, and being able to hold that standard to yourself and for others, it's a nice school concept. I love it. It'll be a book one day, but like that might be a course before it becomes a book. I'll see. So what do you think the hardest thing you've ever accomplished has been to this point,

running a marathon?

I haven't done that. So I will, that I would tend to


goes to the head and then like 10 or 11 years old, and had no not no intention of running this half marathon. On, but my, we were all showing up. We all showed up to support my family and my older sister who had been training while she was warming up that day, she pulled a muscle or something so she couldn't run. And so she's like, Well, does anybody else want to and I was like, I have two or three other brothers who are running. So I, you know, like sketcher Skechers. The shoes had like a leather, almost like nice, classy leather. Skechers shoes. That's what I had on. And I was like, y'all run? Why not? So I ended up running this half marathon in Skechers shoes. I was like 10 or 11. I was like, That will never happen again. So I haven't ever thought to brave another half marathon and